Young Adult Books Driving Big Sales for Publishers

Books & Writing August 30, 2014
Image credit: Page to Premiere

As an author, it’s always helpful to know market demands and as it appears, the Young Adult audience is leading the pack.

According to an article by Digital Book World, titles like The Fault in Our Stars and similar young adult titles are driving sales for the big publishing houses.

For anyone keeping an eye on the Digital Book World Ebook Best-Seller List, it comes as no surprise that hit fiction titles like John Green’s The Fault in Our Stars played a big role in driving sales at Penguin Random House, whose parent company Bertelsmann reported earnings from the first half of 2014 today.

Green’s book sold 5.7 million units in the first six months of this year. Gayle Forman’s If I Stay and Where She Went were also top performers, alongside media tie-ins involving the Frozen and Lego: The Movie films.

Related: Penguin Random House Leads Ebook Publishers Power Rankings So Far in 2014

Penguin Random House reported €1.461 billion in revenue in the first half of 2014, up from €915 million during the same six-month period last year.

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