There’s much debate whether a book trailer is an effective tool of book promotion.
Whichever side of the argument you stand, one point has been established over and again: video is nearly essential when it comes to sales. From Kissmetrics:
If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Here’s why:
Online video marketing has finally come of age. We no longer have to deal with a glut of sluggish connections, incompatible technologies or bland commercials begging for our business. These days, smart companies and innovative entrepreneurs are turning the online broadcast medium into a communications cornucopia: a two-way street of give-and-take.
As you can see, video is a difficult thing to ignore when it comes to sales. With this in mind, here’s a sample book trailer crafted by Writely Designed—a foreshadow of new services to come.
You can also watch the making of this book’s cover design, here.
