Watch the Book Trailer for ‘SkyKnights’

Books & Writing August 6, 2014

There’s much debate whether a book trailer is an effective tool of book promotion.

Whichever side of the argument you stand, one point has been established over and again: video is nearly essential when it comes to sales. From Kissmetrics:

If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Here’s why:

Online video marketing has finally come of age. We no longer have to deal with a glut of sluggish connections, incompatible technologies or bland commercials begging for our business. These days, smart companies and innovative entrepreneurs are turning the online broadcast medium into a communications cornucopia: a two-way street of give-and-take.

As you can see, video is a difficult thing to ignore when it comes to sales. With this in mind, here’s a sample book trailer crafted by Writely Designed—a foreshadow of new services to come.

You can also watch the making of this book’s cover design, here.

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