Here’s the transcript:
This is a Writely Designed quick tip.
Facebook made the phrase popular, but in book design, these two words can hinder even the most well-meaning author efforts.
For example, “I like this font, let’s use it on my cover.”
Imagine two bakers. One constantly listens to his customers, selecting his menu based upon popular demand. Another baker picks his menu based upon what he likes best.
Which do you think will have more success?
Keep your target readership’s interests as the focus, then wow them with stunning design.
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