Study: Most People Still Prefer Print Books Over Ebooks

Books & Writing September 5, 2016

“Print is dead!” we’ve often heard with the rise of smartphones, tablets, and yes, even those fancy “e-ink” readers. However, according to a Pew Research Center survey, a majority of Americans still prefer print books to those of the digital variety.

Print books remain dominant. (Pew Research Center)

Another interesting statistic that came out of the study is that a mere 6% are “digital only” book readers while 38% read print books exclusively:

A plurality of readers prefer print books exclusively. (Pew Research Center)

While print remains the dominant factor, a noteworthy finding in the study unveiled a trend of digital readers swaying away from “ebook readers” toward “multi-purpose” devices such as smartphones and tablets.

But while print remains at the center of the book-reading landscape as a whole, there has been a distinct shift in the e-book landscape over the last five years. Americans increasingly turn to multipurpose devices such as smartphones and tablet computers – rather than dedicated e-readers – when they engage with e-book content. The share of e-book readers on tablets has more than tripled since 2011 and the number of readers on phones has more than doubled over that time, while the share reading on e-book reading devices has not changed. And smartphones are playing an especially prominent role in the e-reading habits of certain demographic groups, such as non-whites and those who have not attended college.

You can check out the study in its entirety, here.

(H/T: FastCoDesign)

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