The Importance of Unsubscribes

From many of the common tactics marketers use today, it’s hard to come away with a conclusion other than the goal is to keep you on their list or worse—to keep you from leaving.

In today’s episode, we’ll explore why it’s actually a good thing to lose subscribers and followers for those trying to create a business or brand that lasts.

We’ll cover:

  • The story of getting on a political Email list
  • Making it easy to unsubscribe
  • Deceptive marketing tactics—including fake unsubscribe buttons
  • Why I’m never giving my Email address to another political candidate
  • Your products and services aren’t for everyone
  • The trap of marketing to a general audience



Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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