Sell the Process, Not the Product

Do client work? You shouldn’t charge for your time or for the “deliverable.” But rather the experience, process, and expertise required to get there. If you do this, you can charge much, much higher prices and end up with better work and better clients.

We’ll talk about this along with how to determine your pricing based upon common factors in the industry.

in this episode, we’ll cover:

  • The pro’s and cons of a client-based business
  • The “gig economy” and trying to be the cheapest
  • Charging for expertise and the process, rather than the “deliverable”
  • Holding firm on your pricing and your approach to work



Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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