The Rightly Show: Start and Grow a Brand-Based Online Business http://rightly.co/podcast/ Helping you build a better brand through the fusion of form and function.™ Wed, 20 Nov 2019 14:30:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.3 https://rightly.co/wp-content/uploads/2018/09/cropped-av-1-32x32.png The Rightly Show: Start and Grow a Brand-Based Online Business http://rightly.co/podcast/ 32 32 Good design applies to just about every aspect of building a platform. It’s in your brand, your Email copy, your correspondence with customers, and yes, the look and feel of your products and services.<br /> <br /> Whether you’re completely new to the concept of design or an experienced veteran, Thomas will help you build a powerful brand through design, marketing, WordPress, productivity tools, and more.<br /> <br /> Hosted by Thomas McGee, a Graphic Designer and WordPress Developer, the goal of every episode is to provide you a fresh perspective on how to visually communicate your products, services, business, blog, or just about anything.<br /> <br /> Best of all, we’re here to answer your questions! Feel free to visit http://rightly.show/question to submit your own question and we’ll consider tackling it in a full-length episode.<br /> <br /> The Rightly Designed Show is an official podcast of Rightly Designed: http://rightly.wpengine.com<br /> <br /> Previous Episodes: https://rightly.co/show<br /> Questions: https://rightly.co/question<br /> Host Twitter: @ThomasEMcGee<br /> Show Twitter: @RightlyCo<br /> Facebook: RightlyCo Thomas McGee clean episodic Thomas McGee hello@rightlydesigned.com hello@rightlydesigned.com (Thomas McGee) © Copyright Rightly & Co. 2019 Helping you build a better brand through the fusion of form and function.™ 107433632 Big Brand Social Media Trolls https://rightly.co/podcast/big-brand-social-media-trolls/ Tue, 25 Jun 2019 13:00:47 +0000 https://rightly.co/?post_type=podcast&p=9780 https://rightly.co/podcast/big-brand-social-media-trolls/#respond https://rightly.co/podcast/big-brand-social-media-trolls/feed/ 0 <p>In an effort to “de-brand” as it’s often been called, big brands have taken to trolling not only their competition but even their customers on social media. Today, we’ll discuss this growing trend along with some a new service in the tech world. Links and Resources Walmart Grocery is now offering a $98 per year […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/big-brand-social-media-trolls/">Big Brand Social Media Trolls</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In an effort to “de-brand” as it’s often been called, big brands have taken to trolling not only their competition but even their customers on social media.

Today, we’ll discuss this growing trend along with some a new service in the tech world.

Links and Resources

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In an effort to “de-brand” as it’s often been called, big brands have taken to trolling not only their competition but even their customers on social media. Today, we’ll discuss this growing trend along with some a new service in the tech world. In an effort to “de-brand” as it’s often been called, big brands have taken to trolling not only their competition but even their customers on social media. Today, we’ll discuss this growing trend along with some a new service in the tech world. Links and Resources Walmart Grocery is now offering a $98 per year […] Thomas McGee clean 26:58 9780
Against Discounts https://rightly.co/podcast/against-discounts/ Tue, 18 Jun 2019 13:00:04 +0000 https://rightly.co/?post_type=podcast&p=9768 https://rightly.co/podcast/against-discounts/#respond https://rightly.co/podcast/against-discounts/feed/ 0 <p>Discounts are everywhere. We see them on billboards, commercials, signs, mailers, Emails, and—well everywhere. In today’s episode, we’ll discuss why discounts are (almost) always a bad idea when it comes to your products and services. We’ll discuss: The common tactics of “discount pricing” Offering more value that rather than lowering price The last refuge of […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/against-discounts/">Against Discounts</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Discounts are everywhere. We see them on billboards, commercials, signs, mailers, Emails, and—well everywhere.

In today’s episode, we’ll discuss why discounts are (almost) always a bad idea when it comes to your products and services.

We’ll discuss:

  • The common tactics of “discount pricing”
  • Offering more value that rather than lowering price
  • The last refuge of those who have no more value to add
  • Alternatives to price reduction
  • How brand comes into the equation

Resources

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Discounts are everywhere. We see them on billboards, commercials, signs, mailers, Emails, and—well everywhere. In today’s episode, we’ll discuss why discounts are (almost) always a bad idea when it comes to your products and services. Discounts are everywhere. We see them on billboards, commercials, signs, mailers, Emails, and—well everywhere. In today’s episode, we’ll discuss why discounts are (almost) always a bad idea when it comes to your products and services. We’ll discuss: The common tactics of “discount pricing” Offering more value that rather than lowering price The last refuge of […] Thomas McGee clean 42:29 9768
Ideas Don’t Matter https://rightly.co/podcast/ideas-dont-matter/ Tue, 11 Jun 2019 13:00:41 +0000 https://rightly.co/?post_type=podcast&p=9758 https://rightly.co/podcast/ideas-dont-matter/#respond https://rightly.co/podcast/ideas-dont-matter/feed/ 0 <p>I recently came up with an idea for a new “freemium” web app which we’ll share with you on today’s show. We’ll do this to demonstrate why ideas don’t matter and I’m not a fan of NDA or worrying about having someone steal your next big idea. Don’t worry about people stealing your ideas.Worry about […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/ideas-dont-matter/">Ideas Don’t Matter</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> I recently came up with an idea for a new “freemium” web app which we’ll share with you on today’s show.

We’ll do this to demonstrate why ideas don’t matter and I’m not a fan of NDA or worrying about having someone steal your next big idea.

Things we’ll cover in this episode:

  • Working out the new DoNext.co “freemium” web app service
  • Why ideas don’t matter
  • The best way to protect your idea is to do it
  • The issue isn’t secrecy, it’s obscurity
  • The importance of implementation and the and execution of an idea
  • Ways to determine whether an idea is worth pursuing

Early DoNext.co mockup concepts:

Additional Resources

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I recently came up with an idea for a new “freemium” web app which we’ll share with you on today’s show. We’ll do this to demonstrate why ideas don’t matter and I’m not a fan of NDA or worrying about having someone steal your next big idea. I recently came up with an idea for a new “freemium” web app which we’ll share with you on today’s show. We’ll do this to demonstrate why ideas don’t matter and I’m not a fan of NDA or worrying about having someone steal your next big idea. Don’t worry about people stealing your ideas.Worry about […] Thomas McGee clean 49:07 9758
Sell the Process, Not the Product https://rightly.co/podcast/sell-the-process-not-the-product/ Tue, 04 Jun 2019 13:00:47 +0000 https://rightly.co/?post_type=podcast&p=9756 https://rightly.co/podcast/sell-the-process-not-the-product/#respond https://rightly.co/podcast/sell-the-process-not-the-product/feed/ 0 <p>Do client work? You shouldn’t charge for your time or for the “deliverable.” But rather the experience, process, and expertise required to get there. If you do this, you can charge much, much higher prices and end up with better work and better clients. We’ll talk about this along with how to determine your pricing […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/sell-the-process-not-the-product/">Sell the Process, Not the Product</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Do client work? You shouldn’t charge for your time or for the “deliverable.” But rather the experience, process, and expertise required to get there. If you do this, you can charge much, much higher prices and end up with better work and better clients.

We’ll talk about this along with how to determine your pricing based upon common factors in the industry.

in this episode, we’ll cover:

  • The pro’s and cons of a client-based business
  • The “gig economy” and trying to be the cheapest
  • Charging for expertise and the process, rather than the “deliverable”
  • Holding firm on your pricing and your approach to work

Resources

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Do client work? You shouldn’t charge for your time or for the “deliverable.” But rather the experience, process, and expertise required to get there. If you do this, you can charge much, much higher prices and end up with better work and better clients... Do client work? You shouldn’t charge for your time or for the “deliverable.” But rather the experience, process, and expertise required to get there. If you do this, you can charge much, much higher prices and end up with better work and better clients. We’ll talk about this along with how to determine your pricing […] Thomas McGee clean 56:30 9756
Finding a Balance Between Craft and Marketing https://rightly.co/podcast/finding-a-balance-between-craft-and-marketing/ Tue, 28 May 2019 13:00:02 +0000 https://rightly.co/?post_type=podcast&p=9746 https://rightly.co/podcast/finding-a-balance-between-craft-and-marketing/#respond https://rightly.co/podcast/finding-a-balance-between-craft-and-marketing/feed/ 0 <p>If you read a number of podcasts, blogs, or on social media today, you’ll likely encounter a ton of information on strategies, tactics, tools, and methods for getting your products and services in front of more people. The tough question we always overlook however is: are we selling something worth buying? In today’s episode, we’ll […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/finding-a-balance-between-craft-and-marketing/">Finding a Balance Between Craft and Marketing</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p>

If you read a number of podcasts, blogs, or on social media today, you’ll likely encounter a ton of information on strategies, tactics, tools, and methods for getting your products and services in front of more people.

The tough question we always overlook however is: are we selling something worth buying?

In today’s episode, we’ll discuss the concept of “craft” and “craftsmanship” and why it’s vital we focus more upon the art of what we do than how we market it.

  • Why does marketing strategy and tactics seem to be priority one for many individuals and businesses?
  • Similarities to recent “SEO” strategies
  • What is “craft” as it pertains to business?
  • Will a good product or service market itself?
  • Where does the concept of “brand” fall into this equation?

The post Finding a Balance Between Craft and Marketing appeared first on Rightly & Co..

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If you read a number of podcasts, blogs, or on social media today, you’ll likely encounter a ton of information on strategies, tactics, tools, and methods for getting your products and services in front of more people. If you read a number of podcasts, blogs, or on social media today, you’ll likely encounter a ton of information on strategies, tactics, tools, and methods for getting your products and services in front of more people. The tough question we always overlook however is: are we selling something worth buying? In today’s episode, we’ll […] Thomas McGee clean 55:30 9746
The Importance of Unsubscribes https://rightly.co/podcast/the-importance-of-unsubscribes/ Tue, 21 May 2019 13:00:22 +0000 https://rightly.co/?post_type=podcast&p=9736 https://rightly.co/podcast/the-importance-of-unsubscribes/#respond https://rightly.co/podcast/the-importance-of-unsubscribes/feed/ 0 <p>From many of the common tactics marketers use today, it’s hard to come away with a conclusion other than the goal is to keep you on their list or worse—to keep you from leaving. In today’s episode, we’ll explore why it’s actually a good thing to lose subscribers and followers for those trying to create […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/the-importance-of-unsubscribes/">The Importance of Unsubscribes</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> From many of the common tactics marketers use today, it’s hard to come away with a conclusion other than the goal is to keep you on their list or worse—to keep you from leaving.

In today’s episode, we’ll explore why it’s actually a good thing to lose subscribers and followers for those trying to create a business or brand that lasts.

We’ll cover:

  • The story of getting on a political Email list
  • Making it easy to unsubscribe
  • Deceptive marketing tactics—including fake unsubscribe buttons
  • Why I’m never giving my Email address to another political candidate
  • Your products and services aren’t for everyone
  • The trap of marketing to a general audience

Resources

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From many of the common tactics marketers use today, it’s hard to come away with a conclusion other than the goal is to keep you on their list or worse—to keep you from leaving. In today’s episode, we’ll explore why it’s actually a good thing to lose s... From many of the common tactics marketers use today, it’s hard to come away with a conclusion other than the goal is to keep you on their list or worse—to keep you from leaving. In today’s episode, we’ll explore why it’s actually a good thing to lose subscribers and followers for those trying to create […] Thomas McGee clean 1:10:23 9736
Are Podcasts a Waste of Time? https://rightly.co/podcast/are-podcasts-a-waste-of-time/ Tue, 14 May 2019 13:00:45 +0000 https://rightly.co/?post_type=podcast&p=9733 https://rightly.co/podcast/are-podcasts-a-waste-of-time/#respond https://rightly.co/podcast/are-podcasts-a-waste-of-time/feed/ 0 <p>A recent Washington Post article has been making the rounds on the topic of Podcasts arguing why podcasts are largely a waste of time? On that note, what better place to discuss this topic than a podcast? In today’s episode, we’ll discuss the current state of podcasts, the medium itself, and whether or not they […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/are-podcasts-a-waste-of-time/">Are Podcasts a Waste of Time?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p>

A recent Washington Post article has been making the rounds on the topic of Podcasts arguing why podcasts are largely a waste of time?

On that note, what better place to discuss this topic than a podcast?

In today’s episode, we’ll discuss the current state of podcasts, the medium itself, and whether or not they are a waste of your precious time.

In this episode, we’ll discuss:

  • An opinion article in the Washington Post about podcasts
  • Are there any value in podcasts?
  • How do podcasts stack up against other podcasts?
  • What should we expect from a podcast?

Resources

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A recent Washington Post article has been making the rounds on the topic of Podcasts arguing why podcasts are largely a waste of time? On that note, what better place to discuss this topic than a podcast? In today’s episode, A recent Washington Post article has been making the rounds on the topic of Podcasts arguing why podcasts are largely a waste of time? On that note, what better place to discuss this topic than a podcast? In today’s episode, we’ll discuss the current state of podcasts, the medium itself, and whether or not they […] Thomas McGee clean 1:01:58 9733
Laying the Foundation for Your Brand https://rightly.co/podcast/laying-the-foundation-for-your-brand/ Tue, 30 Apr 2019 13:00:02 +0000 https://rightly.co/?post_type=podcast&p=9725 https://rightly.co/podcast/laying-the-foundation-for-your-brand/#respond https://rightly.co/podcast/laying-the-foundation-for-your-brand/feed/ 0 <p>In today’s episode, we’ll give you a sneak-peek into the first video in our brand-building workshop along with the fundimentals of an effective brand. Additional Resources Free Brand-Building Video Workshop The Gear I Use for Video</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/laying-the-foundation-for-your-brand/">Laying the Foundation for Your Brand</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In today’s episode, we’ll give you a sneak-peek into the first video in our brand-building workshop along with the fundimentals of an effective brand.

Additional Resources

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In today’s episode, we’ll give you a sneak-peek into the first video in our brand-building workshop along with the fundimentals of an effective brand. Additional Resources Free Brand-Building Video Workshop The Gear I Use for Video In today’s episode, we’ll give you a sneak-peek into the first video in our brand-building workshop along with the fundimentals of an effective brand. Additional Resources Free Brand-Building Video Workshop The Gear I Use for Video Thomas McGee clean 16:46 9725
Picking a Channel for Your Content Creation https://rightly.co/podcast/picking-a-channel-for-your-content-creation/ Tue, 23 Apr 2019 13:00:53 +0000 https://rightly.co/?post_type=podcast&p=9703 https://rightly.co/podcast/picking-a-channel-for-your-content-creation/#respond https://rightly.co/podcast/picking-a-channel-for-your-content-creation/feed/ 0 <p>We all know the importance of regularly creating useful content. But with so many different channels at our disposal today which should we choose? How many should we pick? Are any of them essential? In today’s episode, will explore many of today’s top publishing channels along with the pros and cons to help you decide […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/picking-a-channel-for-your-content-creation/">Picking a Channel for Your Content Creation</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p>

We all know the importance of regularly creating useful content. But with so many different channels at our disposal today which should we choose? How many should we pick? Are any of them essential?

In today’s episode, will explore many of today’s top publishing channels along with the pros and cons to help you decide where you should begin to publish.

We’ll cover:

  • Why regularly create content?
  • What are the top mediums in which to publish?
  • How many places should we publish?
  • How often should we publish?
  • Where does your audience live? (Email vs. a hosted platform)

Resources

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We all know the importance of regularly creating useful content. But with so many different channels at our disposal today which should we choose? How many should we pick? Are any of them essential? In today’s episode, We all know the importance of regularly creating useful content. But with so many different channels at our disposal today which should we choose? How many should we pick? Are any of them essential? In today’s episode, will explore many of today’s top publishing channels along with the pros and cons to help you decide […] Thomas McGee clean 59:38 9703
You Are a Designer https://rightly.co/podcast/you-are-a-designer/ Tue, 16 Apr 2019 13:00:03 +0000 https://rightly.co/?post_type=podcast&p=9701 https://rightly.co/podcast/you-are-a-designer/#respond https://rightly.co/podcast/you-are-a-designer/feed/ 0 <p>In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally meant. In this episode, we’ll explore the true meaning of “design” and why if you’re creating a brand or business—you are a designer. Most designers don’t understand design What design […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/you-are-a-designer/">You Are a Designer</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p>

In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally meant.

In this episode, we’ll explore the true meaning of “design” and why if you’re creating a brand or business—you are a designer.

  • Most designers don’t understand design
  • What design is not
  • What is design?
  • What makes good design?

Additional Resources

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In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally meant. In this episode, we’ll explore the true meaning of “design” and why if you’re creating a brand ... In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally meant. In this episode, we’ll explore the true meaning of “design” and why if you’re creating a brand or business—you are a designer. Most designers don’t understand design What design […] Thomas McGee clean 43:48 9701
The Tale of a WordPress Text Editor https://rightly.co/podcast/the-tale-of-a-wordpress-text-editor/ Tue, 09 Apr 2019 13:00:12 +0000 https://rightly.co/?post_type=podcast&p=9697 https://rightly.co/podcast/the-tale-of-a-wordpress-text-editor/#respond https://rightly.co/podcast/the-tale-of-a-wordpress-text-editor/feed/ 0 <p>WordPress recently underwent a large upgrade with version 5.0 and with that ushered in an all new, block-based text editor. In this episode, Thomas will outline why he feels it’s a totally wrong direction for many (if not most) people who use WordPress as a content platform. In this episode, we’ll cover: What’s new in […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/the-tale-of-a-wordpress-text-editor/">The Tale of a WordPress Text Editor</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p>

WordPress recently underwent a large upgrade with version 5.0 and with that ushered in an all new, block-based text editor.

In this episode, Thomas will outline why he feels it’s a totally wrong direction for many (if not most) people who use WordPress as a content platform.

In this episode, we’ll cover:

  • What’s new in WordPress 5.0?
  • Who is the new editor for?
  • The “Gutenberg” editor vs. “Classic” editor reviews

Links and Resources

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WordPress recently underwent a large upgrade with version 5.0 and with that ushered in an all new, block-based text editor. In this episode, Thomas will outline why he feels it’s a totally wrong direction for many (if not most) people who use WordPress... WordPress recently underwent a large upgrade with version 5.0 and with that ushered in an all new, block-based text editor. In this episode, Thomas will outline why he feels it’s a totally wrong direction for many (if not most) people who use WordPress as a content platform. In this episode, we’ll cover: What’s new in […] Thomas McGee clean 56:45 9697
Are Profitable Side Projects Possible? https://rightly.co/podcast/are-profitable-side-projects-possible/ Tue, 02 Apr 2019 13:00:25 +0000 https://rightly.co/?post_type=podcast&p=9690 https://rightly.co/podcast/are-profitable-side-projects-possible/#respond https://rightly.co/podcast/are-profitable-side-projects-possible/feed/ 0 <p>In today’s episode, we’ll chat with The Rightly Show’s new co-host, KC Procter about whether or not it’s possible to peruse profitable side projects without sacrificing your “day job.” KC’s path to taking on clients Some of the projects KC has undertaken Finding (profitable) side projects The path to being independent/self-employed Tools and Resources Free […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/are-profitable-side-projects-possible/">Are Profitable Side Projects Possible?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p>
In today’s episode, we’ll chat with The Rightly Show’s new co-host, KC Procter about whether or not it’s possible to peruse profitable side projects without sacrificing your “day job.”
  • KC’s path to taking on clients
  • Some of the projects KC has undertaken
  • Finding (profitable) side projects
  • The path to being independent/self-employed

Tools and Resources

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In today’s episode, we’ll chat with The Rightly Show’s new co-host, KC Procter about whether or not it’s possible to peruse profitable side projects without sacrificing your “day job.” KC’s path to taking on clients Some of the projects KC has undertak... In today’s episode, we’ll chat with The Rightly Show’s new co-host, KC Procter about whether or not it’s possible to peruse profitable side projects without sacrificing your “day job.” KC’s path to taking on clients Some of the projects KC has undertaken Finding (profitable) side projects The path to being independent/self-employed Tools and Resources Free […] Thomas McGee clean 47:27 9690
Changing the Name https://rightly.co/podcast/changing-the-name/ Tue, 26 Mar 2019 13:00:08 +0000 https://rightly.co/?post_type=podcast&p=9684 https://rightly.co/podcast/changing-the-name/#respond https://rightly.co/podcast/changing-the-name/feed/ 0 <p>In this episode, Thomas will share with you why he’s changing the name from “Rightly Designed” to Rightly & Co—along with key takeaways you can apply to your own brand or business. In this episode, we’ll cover: Why the change? What is a brand? How important is a brand name? The importance of simplicity in […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/changing-the-name/">Changing the Name</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p>

In this episode, Thomas will share with you why he’s changing the name from “Rightly Designed” to Rightly & Co—along with key takeaways you can apply to your own brand or business.

In this episode, we’ll cover:

  • Why the change?
  • What is a brand?
  • How important is a brand name?
  • The importance of simplicity in brand names and identity
  • How does this affect the business?

Links and Resources

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In this episode, Thomas will share with you why he’s changing the name from “Rightly Designed” to Rightly & Co—along with key takeaways you can apply to your own brand or business. In this episode, we’ll cover: Why the change? What is a brand? In this episode, Thomas will share with you why he’s changing the name from “Rightly Designed” to Rightly & Co—along with key takeaways you can apply to your own brand or business. In this episode, we’ll cover: Why the change? What is a brand? How important is a brand name? The importance of simplicity in […] Thomas McGee clean 42:32 9684
068: The Ultimate Productivity Tool https://rightly.co/podcast/068-the-ultimate-productivity-tool/ Tue, 16 Oct 2018 13:00:52 +0000 https://rightlydesigned.com/?post_type=podcast&p=9652 https://rightly.co/podcast/068-the-ultimate-productivity-tool/#respond https://rightly.co/podcast/068-the-ultimate-productivity-tool/feed/ 0 <p>There are a ton of productivity tools out there today, that’s why we wanted to take the opportunity to share the one that has been the more helpful than all the rest. The main points we’ll cover: Ditching Evernote? Changing note taking techniques (brainstorming vs. documenting) The ultimate note taking tool Links and Resources How […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/068-the-ultimate-productivity-tool/">068: The Ultimate Productivity Tool</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> There are a ton of productivity tools out there today, that’s why we wanted to take the opportunity to share the one that has been the more helpful than all the rest.

The main points we’ll cover:

  1. Ditching Evernote?
  2. Changing note taking techniques (brainstorming vs. documenting)
  3. The ultimate note taking tool

Links and Resources

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There are a ton of productivity tools out there today, that’s why we wanted to take the opportunity to share the one that has been the more helpful than all the rest. The main points we’ll cover: Ditching Evernote? There are a ton of productivity tools out there today, that’s why we wanted to take the opportunity to share the one that has been the more helpful than all the rest. The main points we’ll cover: Ditching Evernote? Changing note taking techniques (brainstorming vs. documenting) The ultimate note taking tool Links and Resources How […] Thomas McGee clean 21:03 9652
067: Tips for Project Management https://rightly.co/podcast/067-tips-for-project-management/ Tue, 09 Oct 2018 13:00:52 +0000 https://rightlydesigned.com/?post_type=podcast&p=9644 https://rightly.co/podcast/067-tips-for-project-management/#respond https://rightly.co/podcast/067-tips-for-project-management/feed/ 0 <p>Whether you work on a team or all by your lonesome self, effective project management can make or break the work you’re undertaking. In today’s episode, we’ll walk through some key things to keep in mind when managing your projects. The main points we’ll cover: Just about everyone manages projects Creating a daily, project management […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/067-tips-for-project-management/">067: Tips for Project Management</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Whether you work on a team or all by your lonesome self, effective project management can make or break the work you’re undertaking.

In today’s episode, we’ll walk through some key things to keep in mind when managing your projects.

The main points we’ll cover:

  1. Just about everyone manages projects
  2. Creating a daily, project management workflow
  3. Managing files
  4. Working with a team as oppose to working solo

Links and Resources

The post 067: Tips for Project Management appeared first on Rightly & Co..

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Whether you work on a team or all by your lonesome self, effective project management can make or break the work you’re undertaking. In today’s episode, we’ll walk through some key things to keep in mind when managing your projects. Whether you work on a team or all by your lonesome self, effective project management can make or break the work you’re undertaking. In today’s episode, we’ll walk through some key things to keep in mind when managing your projects. The main points we’ll cover: Just about everyone manages projects Creating a daily, project management […] Thomas McGee clean 22:16 9644
066: Are Companies Trying to Win or Steal Your Attention? https://rightly.co/podcast/066-are-companies-trying-to-win-or-steal-your-attention/ Tue, 02 Oct 2018 13:00:00 +0000 https://rightlydesigned.com/?post_type=podcast&p=9631 https://rightly.co/podcast/066-are-companies-trying-to-win-or-steal-your-attention/#respond https://rightly.co/podcast/066-are-companies-trying-to-win-or-steal-your-attention/feed/ 0 <p>Ads and interruptions are everywhere. The question is: what’s the difference between “stealing” and “winning” attention for a product or a service? Today, we’ll cover the difference between the two and how your approach can make or break how your brand is valued among your target market. The main points we’ll cover: Modern day “marketing” […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/066-are-companies-trying-to-win-or-steal-your-attention/">066: Are Companies Trying to Win or Steal Your Attention?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Ads and interruptions are everywhere. The question is: what’s the difference between “stealing” and “winning” attention for a product or a service?

Today, we’ll cover the difference between the two and how your approach can make or break how your brand is valued among your target market.

The main points we’ll cover:

  1. Modern day “marketing”
  2. The race for customer attention
  3. The difference between stealing and winning attention
  4. Why there’s power in building a small, personal brand

Links and Resources

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Ads and interruptions are everywhere. The question is: what’s the difference between “stealing” and “winning” attention for a product or a service? Today, we’ll cover the difference between the two and how your approach can make or break how your brand... Ads and interruptions are everywhere. The question is: what’s the difference between “stealing” and “winning” attention for a product or a service? Today, we’ll cover the difference between the two and how your approach can make or break how your brand is valued among your target market. The main points we’ll cover: Modern day “marketing” […] Thomas McGee clean 20:04 9631
065: Done Is Better Than Perfect? https://rightly.co/podcast/065-done-is-better-than-perfect/ Tue, 25 Sep 2018 13:00:11 +0000 https://rightlydesigned.com/?post_type=podcast&p=9616 https://rightly.co/podcast/065-done-is-better-than-perfect/#respond https://rightly.co/podcast/065-done-is-better-than-perfect/feed/ 0 <p>Especially in the digital content arena, we hear the advice just about daily that “done is better than perfect.” In today’s episode, we’ll take a different view of this common phrase to help you aim for work that wins and wows customers. The main points we’ll cover: “Perfectionism” What’s the idea behind the phrase “done […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/065-done-is-better-than-perfect/">065: Done Is Better Than Perfect?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Especially in the digital content arena, we hear the advice just about daily that “done is better than perfect.”

In today’s episode, we’ll take a different view of this common phrase to help you aim for work that wins and wows customers.

The main points we’ll cover:

  1. “Perfectionism”
  2. What’s the idea behind the phrase “done is better than perfect?”
  3. What would happen if any of the leading brands followed this philosophy?
  4. What does “craftsmanship” mean in the digital age?
  5. Doing work that you get remembered for

The post 065: Done Is Better Than Perfect? appeared first on Rightly & Co..

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Especially in the digital content arena, we hear the advice just about daily that “done is better than perfect.” In today’s episode, we’ll take a different view of this common phrase to help you aim for work that wins and wows customers. Especially in the digital content arena, we hear the advice just about daily that “done is better than perfect.” In today’s episode, we’ll take a different view of this common phrase to help you aim for work that wins and wows customers. The main points we’ll cover: “Perfectionism” What’s the idea behind the phrase “done […] Thomas McGee clean 17:43 9616
064: Time to Take a Second Look at Firefox? https://rightly.co/podcast/064-time-to-take-a-second-look-at-firefox/ Tue, 18 Sep 2018 13:00:00 +0000 https://rightlydesigned.com/?post_type=podcast&p=9589 https://rightly.co/podcast/064-time-to-take-a-second-look-at-firefox/#respond https://rightly.co/podcast/064-time-to-take-a-second-look-at-firefox/feed/ 0 <p>Firefox has undergone some pretty big updates that take a crack at many of the privacy concerns many web users currently face. Today, we’ll talk about the browser many have forgotten about and why you might want to consider switching. The main points we’ll cover: A private, more secure user experience A faster browser? Helping […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/064-time-to-take-a-second-look-at-firefox/">064: Time to Take a Second Look at Firefox?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Firefox has undergone some pretty big updates that take a crack at many of the privacy concerns many web users currently face.

Today, we’ll talk about the browser many have forgotten about and why you might want to consider switching.

The main points we’ll cover:

  1. A private, more secure user experience
  2. A faster browser?
  3. Helping to end “interruption marketing” on the web

Links and Resources

The post 064: Time to Take a Second Look at Firefox? appeared first on Rightly & Co..

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Firefox has undergone some pretty big updates that take a crack at many of the privacy concerns many web users currently face. Today, we’ll talk about the browser many have forgotten about and why you might want to consider switching. Firefox has undergone some pretty big updates that take a crack at many of the privacy concerns many web users currently face. Today, we’ll talk about the browser many have forgotten about and why you might want to consider switching. The main points we’ll cover: A private, more secure user experience A faster browser? Helping […] Thomas McGee clean 20:23 9589
063: Finding Features and Benefits That Matter to Your Customers https://rightly.co/podcast/063-finding-features-and-benefits-that-matter-to-your-customers/ Tue, 11 Sep 2018 13:00:00 +0000 https://rightlydesigned.com/?post_type=podcast&p=9586 https://rightly.co/podcast/063-finding-features-and-benefits-that-matter-to-your-customers/#respond https://rightly.co/podcast/063-finding-features-and-benefits-that-matter-to-your-customers/feed/ 0 <p>When it comes to features of benefits—there’s a time to showcase each for the products and services we create. But here’s a question that often gets overlooked—even with big brands: do they matter to our customers? The main points we’ll cover: Dairy Queen’s “Upside Down” Blizzards The difference between features and benefits The key to […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/063-finding-features-and-benefits-that-matter-to-your-customers/">063: Finding Features and Benefits That Matter to Your Customers</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> When it comes to features of benefits—there’s a time to showcase each for the products and services we create.

But here’s a question that often gets overlooked—even with big brands: do they matter to our customers?

The main points we’ll cover:

  1. Dairy Queen’s “Upside Down” Blizzards
  2. The difference between features and benefits
  3. The key to hitting customers wants and needs with your brand’s messaging

Links and Resources

The post 063: Finding Features and Benefits That Matter to Your Customers appeared first on Rightly & Co..

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When it comes to features of benefits—there’s a time to showcase each for the products and services we create. But here’s a question that often gets overlooked—even with big brands: do they matter to our customers? When it comes to features of benefits—there’s a time to showcase each for the products and services we create. But here’s a question that often gets overlooked—even with big brands: do they matter to our customers? The main points we’ll cover: Dairy Queen’s “Upside Down” Blizzards The difference between features and benefits The key to […] Thomas McGee clean 19:30 9586
062: There’s No Such Thing as a ‘Rebrand’ https://rightly.co/podcast/062-theres-no-such-thing-as-a-rebrand/ Tue, 04 Sep 2018 13:00:00 +0000 https://rightlydesigned.com/?post_type=podcast&p=9583 https://rightly.co/podcast/062-theres-no-such-thing-as-a-rebrand/#respond https://rightly.co/podcast/062-theres-no-such-thing-as-a-rebrand/feed/ 0 <p>Rightly & Co. recently underwent a big redesign—we’ll give you some of the key takeaways from that process. Plus, we’ll talk about a “rebrand” and why it isn’t a real thing. The main points we’ll cover: A brand-new Rightly & Co.! About the “rebrand” or rather, redesign Why “rebranding” doesn’t exist</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/062-theres-no-such-thing-as-a-rebrand/">062: There’s No Such Thing as a ‘Rebrand’</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Rightly & Co. recently underwent a big redesign—we’ll give you some of the key takeaways from that process.

Plus, we’ll talk about a “rebrand” and why it isn’t a real thing.

The main points we’ll cover:

  1. A brand-new Rightly & Co.!
  2. About the “rebrand” or rather, redesign
  3. Why “rebranding” doesn’t exist

The post 062: There’s No Such Thing as a ‘Rebrand’ appeared first on Rightly & Co..

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Rightly & Co. recently underwent a big redesign—we’ll give you some of the key takeaways from that process. Plus, we’ll talk about a “rebrand” and why it isn’t a real thing. The main points we’ll cover: A brand-new Rightly & Co.! Rightly & Co. recently underwent a big redesign—we’ll give you some of the key takeaways from that process. Plus, we’ll talk about a “rebrand” and why it isn’t a real thing. The main points we’ll cover: A brand-new Rightly & Co.! About the “rebrand” or rather, redesign Why “rebranding” doesn’t exist Thomas McGee clean 14:38 9583
061: What Type of Content Should You Produce? https://rightly.co/podcast/061-what-type-of-content-should-you-produce/ Wed, 29 Aug 2018 16:10:24 +0000 https://rightlydesigned.com/?post_type=podcast&p=9535 https://rightly.co/podcast/061-what-type-of-content-should-you-produce/#respond https://rightly.co/podcast/061-what-type-of-content-should-you-produce/feed/ 0 <p>“Content is king” is one of those phrases that gets tossed around a lot these days. But most of us can agree that to any type of brand on the web, content is one of the best ways to grow an audience and reach more people. In today’s episode, we’ll talk about a content and […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/061-what-type-of-content-should-you-produce/">061: What Type of Content Should You Produce?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> “Content is king” is one of those phrases that gets tossed around a lot these days. But most of us can agree that to any type of brand on the web, content is one of the best ways to grow an audience and reach more people.

In today’s episode, we’ll talk about a content and the type of content you should produce.

The main points we’ll cover:

  1. Why should you create content?
  2. Who is your content for?
  3. What type of content should you create?
  4. The single most important thing: value

Links and Resources

The post 061: What Type of Content Should You Produce? appeared first on Rightly & Co..

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“Content is king” is one of those phrases that gets tossed around a lot these days. But most of us can agree that to any type of brand on the web, content is one of the best ways to grow an audience and reach more people. In today’s episode, “Content is king” is one of those phrases that gets tossed around a lot these days. But most of us can agree that to any type of brand on the web, content is one of the best ways to grow an audience and reach more people. In today’s episode, we’ll talk about a content and […] Thomas McGee clean 24:12 9535
060: Self-Hosting vs. Other Website Services https://rightly.co/podcast/060-self-hosting-vs-other-website-services/ Wed, 25 Jul 2018 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9505 https://rightly.co/podcast/060-self-hosting-vs-other-website-services/#respond https://rightly.co/podcast/060-self-hosting-vs-other-website-services/feed/ 0 <p>When it comes to building a business online having control over your site is essential. That’s why Thomas is tackling this topic today in an effort to shine light on why self-hosting is the only way to go for an online business. The main points we’ll cover: What is “self hosting?” Why self-host? Links and […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/060-self-hosting-vs-other-website-services/">060: Self-Hosting vs. Other Website Services</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> When it comes to building a business online having control over your site is essential.

That’s why Thomas is tackling this topic today in an effort to shine light on why self-hosting is the only way to go for an online business.

The main points we’ll cover:

  1. What is “self hosting?”
  2. Why self-host?

Links and Resources

The post 060: Self-Hosting vs. Other Website Services appeared first on Rightly & Co..

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When it comes to building a business online having control over your site is essential. That’s why Thomas is tackling this topic today in an effort to shine light on why self-hosting is the only way to go for an online business. When it comes to building a business online having control over your site is essential. That’s why Thomas is tackling this topic today in an effort to shine light on why self-hosting is the only way to go for an online business. The main points we’ll cover: What is “self hosting?” Why self-host? Links and […] Thomas McGee clean 24:18 9505
059: Tips for Taking Digital Notes https://rightly.co/podcast/059-tips-for-taking-digital-notes/ Wed, 18 Jul 2018 13:00:49 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9493 https://rightly.co/podcast/059-tips-for-taking-digital-notes/#respond https://rightly.co/podcast/059-tips-for-taking-digital-notes/feed/ 0 <p>Note-taking is essential to getting things done. In today’s episode, Thomas will walk you through some note-taking tips which have helped him improve his overall workflow. The main points we’ll cover: Differentiating between different types of notes Digital note-taking Yes, paper is still a thing Organizing everything Links and Resources GoodNotes iOS App Don’t Skype […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/059-tips-for-taking-digital-notes/">059: Tips for Taking Digital Notes</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Note-taking is essential to getting things done.

In today’s episode, Thomas will walk you through some note-taking tips which have helped him improve his overall workflow.

The main points we’ll cover:

  1. Differentiating between different types of notes
  2. Digital note-taking
  3. Yes, paper is still a thing
  4. Organizing everything

Links and Resources

The post 059: Tips for Taking Digital Notes appeared first on Rightly & Co..

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Note-taking is essential to getting things done. In today’s episode, Thomas will walk you through some note-taking tips which have helped him improve his overall workflow. The main points we’ll cover: Differentiating between different types of notes Di... Note-taking is essential to getting things done. In today’s episode, Thomas will walk you through some note-taking tips which have helped him improve his overall workflow. The main points we’ll cover: Differentiating between different types of notes Digital note-taking Yes, paper is still a thing Organizing everything Links and Resources GoodNotes iOS App Don’t Skype […] Thomas McGee clean 23:53 9493
058: The Most Expensive WordPress Theme https://rightly.co/podcast/058-the-most-expensive-wordpress-theme/ Wed, 11 Jul 2018 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9486 https://rightly.co/podcast/058-the-most-expensive-wordpress-theme/#respond https://rightly.co/podcast/058-the-most-expensive-wordpress-theme/feed/ 0 <p>$59 seems to be the average cost for a WordPress theme in most marketplaces. But is that really the most affordable option? In today’s episode, we’ll cover why that might actually be the most expensive website solution you can buy. The main points we’ll cover: The main focus of a website Time is more valuable […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/058-the-most-expensive-wordpress-theme/">058: The Most Expensive WordPress Theme</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> $59 seems to be the average cost for a WordPress theme in most marketplaces. But is that really the most affordable option?

In today’s episode, we’ll cover why that might actually be the most expensive website solution you can buy.

The main points we’ll cover:

  1. The main focus of a website
  2. Time is more valuable than the price tag
  3. Why competing on price is a race to the bottom
  4. Why I charge more for WordPress themes

Links and Resources

The post 058: The Most Expensive WordPress Theme appeared first on Rightly & Co..

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$59 seems to be the average cost for a WordPress theme in most marketplaces. But is that really the most affordable option? In today’s episode, we’ll cover why that might actually be the most expensive website solution you can buy. $59 seems to be the average cost for a WordPress theme in most marketplaces. But is that really the most affordable option? In today’s episode, we’ll cover why that might actually be the most expensive website solution you can buy. The main points we’ll cover: The main focus of a website Time is more valuable […] Thomas McGee clean 25:23 9486
057: How to Work with a Creative Professional https://rightly.co/podcast/057-how-to-work-with-a-creative-professional/ Wed, 04 Jul 2018 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9479 https://rightly.co/podcast/057-how-to-work-with-a-creative-professional/#respond https://rightly.co/podcast/057-how-to-work-with-a-creative-professional/feed/ 0 <p>Regardless of the type of business you’re building, there will come a time when you’ll need to work with a creative professional. Whether you need a designer, developer, photographer, videographer, writer, or other type of creative pro, knowing how to work with him/her is essential to getting the quality necessary for making your products and […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/057-how-to-work-with-a-creative-professional/">057: How to Work with a Creative Professional</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Regardless of the type of business you’re building, there will come a time when you’ll need to work with a creative professional.

Whether you need a designer, developer, photographer, videographer, writer, or other type of creative pro, knowing how to work with him/her is essential to getting the quality necessary for making your products and services better.

The main points we’ll cover:

  1. Make it a team effort
  2. The “dentist” theory
  3. This isn’t like buying something on Amazon—it takes time
  4. Why you shouldn’t use 99 Designs, Fiverr, or Upwork (if you can help it)
  5. How to get the best work

Links and Resources

The post 057: How to Work with a Creative Professional appeared first on Rightly & Co..

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Regardless of the type of business you’re building, there will come a time when you’ll need to work with a creative professional. Whether you need a designer, developer, photographer, videographer, writer, or other type of creative pro, Regardless of the type of business you’re building, there will come a time when you’ll need to work with a creative professional. Whether you need a designer, developer, photographer, videographer, writer, or other type of creative pro, knowing how to work with him/her is essential to getting the quality necessary for making your products and […] Thomas McGee clean 28:56 9479
056: Creating a Productive Writing Workflow https://rightly.co/podcast/056-creating-a-productive-writing-workflow/ Wed, 27 Jun 2018 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9470 https://rightly.co/podcast/056-creating-a-productive-writing-workflow/#respond https://rightly.co/podcast/056-creating-a-productive-writing-workflow/feed/ 0 <p>Today, I’ll dive into the importance of creating a productive, streamlined writing workflow to help you plow through Emails and create more content. The main points we’ll cover: Why you need a writing workflow Jotting down ideas Getting organized Using Bear Links and Resources Bear App IHOP becomes IHOb to promote burgers Best Twitter Reactions […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/056-creating-a-productive-writing-workflow/">056: Creating a Productive Writing Workflow</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Today, I’ll dive into the importance of creating a productive, streamlined writing workflow to help you plow through Emails and create more content.

The main points we’ll cover:

  1. Why you need a writing workflow
  2. Jotting down ideas
  3. Getting organized
  4. Using Bear

Links and Resources

The post 056: Creating a Productive Writing Workflow appeared first on Rightly & Co..

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Today, I’ll dive into the importance of creating a productive, streamlined writing workflow to help you plow through Emails and create more content. The main points we’ll cover: Why you need a writing workflow Jotting down ideas Getting organized Using... Today, I’ll dive into the importance of creating a productive, streamlined writing workflow to help you plow through Emails and create more content. The main points we’ll cover: Why you need a writing workflow Jotting down ideas Getting organized Using Bear Links and Resources Bear App IHOP becomes IHOb to promote burgers Best Twitter Reactions […] Thomas McGee clean 25:00 9470
055: Why it Pays to Make Your Customer’s Life Easy https://rightly.co/podcast/055-why-it-pays-to-make-your-customers-life-easy/ Wed, 20 Jun 2018 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9459 https://rightly.co/podcast/055-why-it-pays-to-make-your-customers-life-easy/#respond https://rightly.co/podcast/055-why-it-pays-to-make-your-customers-life-easy/feed/ 0 <p>“Usability” is a buzzword that gets tossed around a lot in today’s marketing and design realm. Why then do so many subscription-based websites purposefully make it difficult to buy (and cancel)? The main points we’ll cover: Make it easy to buy A story from Jeff Goins Making it easy to unsubscribe or cancel Treehouse and […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/055-why-it-pays-to-make-your-customers-life-easy/">055: Why it Pays to Make Your Customer’s Life Easy</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> “Usability” is a buzzword that gets tossed around a lot in today’s marketing and design realm. Why then do so many subscription-based websites purposefully make it difficult to buy (and cancel)?

The main points we’ll cover:

  1. Make it easy to buy
  2. A story from Jeff Goins
  3. Making it easy to unsubscribe or cancel
  4. Treehouse and “pausing” a membership
  5. Thinking long-term with your brand strategy

Links and Resources

The post 055: Why it Pays to Make Your Customer’s Life Easy appeared first on Rightly & Co..

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“Usability” is a buzzword that gets tossed around a lot in today’s marketing and design realm. Why then do so many subscription-based websites purposefully make it difficult to buy (and cancel)? The main points we’ll cover: Make it easy to buy A story ... “Usability” is a buzzword that gets tossed around a lot in today’s marketing and design realm. Why then do so many subscription-based websites purposefully make it difficult to buy (and cancel)? The main points we’ll cover: Make it easy to buy A story from Jeff Goins Making it easy to unsubscribe or cancel Treehouse and […] Thomas McGee clean 26:55 9459
054: The Importance of Planning Out Your Day https://rightly.co/podcast/054-the-importance-of-planning-out-your-day/ Wed, 13 Jun 2018 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9451 https://rightly.co/podcast/054-the-importance-of-planning-out-your-day/#respond https://rightly.co/podcast/054-the-importance-of-planning-out-your-day/feed/ 0 <p>When it comes to a truly productive day, a plan is essential. In today’s episode, Thomas talks about how you can plan out your day and some of the tools he uses to do so himself. The main points we’ll cover: The Full Focus Planner by Michael Hyatt Calendar blocking Basecamp How to make todo […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/054-the-importance-of-planning-out-your-day/">054: The Importance of Planning Out Your Day</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> When it comes to a truly productive day, a plan is essential.

In today’s episode, Thomas talks about how you can plan out your day and some of the tools he uses to do so himself.

The main points we’ll cover:

  1. The Full Focus Planner by Michael Hyatt
  2. Calendar blocking
  3. Basecamp
  4. How to make todo lists productive

Links and Resources

The post 054: The Importance of Planning Out Your Day appeared first on Rightly & Co..

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When it comes to a truly productive day, a plan is essential. In today’s episode, Thomas talks about how you can plan out your day and some of the tools he uses to do so himself. The main points we’ll cover: The Full Focus Planner by Michael Hyatt Cale... When it comes to a truly productive day, a plan is essential. In today’s episode, Thomas talks about how you can plan out your day and some of the tools he uses to do so himself. The main points we’ll cover: The Full Focus Planner by Michael Hyatt Calendar blocking Basecamp How to make todo […] Thomas McGee clean 21:39 9451
053: Why Email Matters https://rightly.co/podcast/053-why-email-matters/ Wed, 06 Jun 2018 12:55:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9410 https://rightly.co/podcast/053-why-email-matters/#respond https://rightly.co/podcast/053-why-email-matters/feed/ 0 <p>Despite what some marketers might be saying, Email isn’t going anywhere anytime soon. In today’s episode, we’ll talk all about Email and how it’s essential for growing your business. The main points we’ll cover: Why Email is your top marketing channel The downfalls of social media My experience using ConvertKit Links and Resources Inside the […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/053-why-email-matters/">053: Why Email Matters</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Despite what some marketers might be saying, Email isn’t going anywhere anytime soon.

In today’s episode, we’ll talk all about Email and how it’s essential for growing your business.

The main points we’ll cover:

  1. Why Email is your top marketing channel
  2. The downfalls of social media
  3. My experience using ConvertKit

Links and Resources

The post 053: Why Email Matters appeared first on Rightly & Co..

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Despite what some marketers might be saying, Email isn’t going anywhere anytime soon. In today’s episode, we’ll talk all about Email and how it’s essential for growing your business. The main points we’ll cover: Why Email is your top marketing channel ... Despite what some marketers might be saying, Email isn’t going anywhere anytime soon. In today’s episode, we’ll talk all about Email and how it’s essential for growing your business. The main points we’ll cover: Why Email is your top marketing channel The downfalls of social media My experience using ConvertKit Links and Resources Inside the […] Thomas McGee clean 23:18 9410
052: Key Features of a Personal Brand Website https://rightly.co/podcast/052-key-features-of-a-personal-brand-website/ Wed, 30 May 2018 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9386 https://rightly.co/podcast/052-key-features-of-a-personal-brand-website/#respond https://rightly.co/podcast/052-key-features-of-a-personal-brand-website/feed/ 0 <p>A website is vital to the success of any business—specifically one that sells digital products. In today’s episode, we’ll dive into a website that Thomas developed for copywriting pro Ray Edwards, the key features, and how you can employ the same for your presence on the web. The main points we’ll cover: Who is Ray […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/052-key-features-of-a-personal-brand-website/">052: Key Features of a Personal Brand Website</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> A website is vital to the success of any business—specifically one that sells digital products.

In today’s episode, we’ll dive into a website that Thomas developed for copywriting pro Ray Edwards, the key features, and how you can employ the same for your presence on the web.

The main points we’ll cover:

  1. Who is Ray Edwards?
  2. The the process behind creating the site
  3. The importance of a site that fits your business
  4. Optimizing a site for building an Email list

Links and Resources

The post 052: Key Features of a Personal Brand Website appeared first on Rightly & Co..

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A website is vital to the success of any business—specifically one that sells digital products. In today’s episode, we’ll dive into a website that Thomas developed for copywriting pro Ray Edwards, the key features, A website is vital to the success of any business—specifically one that sells digital products. In today’s episode, we’ll dive into a website that Thomas developed for copywriting pro Ray Edwards, the key features, and how you can employ the same for your presence on the web. The main points we’ll cover: Who is Ray […] Thomas McGee clean 30:03 9386
051: Effective Website Opt-ins https://rightly.co/podcast/051-effective-website-opt-ins/ Wed, 23 May 2018 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9382 https://rightly.co/podcast/051-effective-website-opt-ins/#respond https://rightly.co/podcast/051-effective-website-opt-ins/feed/ 0 <p>Building and growing an Email list is essential when it comes to creating any type of online business. In today’s episode, we’ll cover the fundamentals of creating and adding an Email list-building opt-in on your website. The main points we’ll cover: What is an opt-in? Why is having an opt-in (or multiple opt-ins) important? What […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/051-effective-website-opt-ins/">051: Effective Website Opt-ins</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Building and growing an Email list is essential when it comes to creating any type of online business.

In today’s episode, we’ll cover the fundamentals of creating and adding an Email list-building opt-in on your website.

The main points we’ll cover:

  1. What is an opt-in?
  2. Why is having an opt-in (or multiple opt-ins) important?
  3. What type of opt-in should I create?

Links and Resources

  • WordPress Gutenberg
  • ConvertKit: Powerful and easy-to-use Email marketing and automation.
  • Exit Offer: A WordPress plugin crafted to help capture Email address of those preparing to leave your site.

The post 051: Effective Website Opt-ins appeared first on Rightly & Co..

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Building and growing an Email list is essential when it comes to creating any type of online business. In today’s episode, we’ll cover the fundamentals of creating and adding an Email list-building opt-in on your website. Building and growing an Email list is essential when it comes to creating any type of online business. In today’s episode, we’ll cover the fundamentals of creating and adding an Email list-building opt-in on your website. The main points we’ll cover: What is an opt-in? Why is having an opt-in (or multiple opt-ins) important? What […] Thomas McGee clean 20:51 9382
050: Creating the Notable Themes Brand https://rightly.co/podcast/050-creating-the-notable-themes-brand/ Wed, 16 May 2018 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9370 https://rightly.co/podcast/050-creating-the-notable-themes-brand/#respond https://rightly.co/podcast/050-creating-the-notable-themes-brand/feed/ 0 <p>As is the case with many ideas, products, and businesses; Notable Themes was created out of frustration. Today, Thomas shares with you why he created the Notable Themes brand as well as somethings you can takeaway as you create and grow your own online business. The main points we’ll cover: What is Notable Themes? Why […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/050-creating-the-notable-themes-brand/">050: Creating the Notable Themes Brand</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> As is the case with many ideas, products, and businesses; Notable Themes was created out of frustration.

Today, Thomas shares with you why he created the Notable Themes brand as well as somethings you can takeaway as you create and grow your own online business.

The main points we’ll cover:

  1. What is Notable Themes?
  2. Why was Notable Themes created?
  3. What makes Notable Themes unique?
  4. Lessons learned from creating a “corporate” brand

Links and Resources

The post 050: Creating the Notable Themes Brand appeared first on Rightly & Co..

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As is the case with many ideas, products, and businesses; Notable Themes was created out of frustration. Today, Thomas shares with you why he created the Notable Themes brand as well as somethings you can takeaway as you create and grow your own online... As is the case with many ideas, products, and businesses; Notable Themes was created out of frustration. Today, Thomas shares with you why he created the Notable Themes brand as well as somethings you can takeaway as you create and grow your own online business. The main points we’ll cover: What is Notable Themes? Why […] Thomas McGee clean 19:54 9370
049: Defining Your Brand Promise https://rightly.co/podcast/049-defining-your-brand-promise/ Wed, 09 May 2018 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=9367 https://rightly.co/podcast/049-defining-your-brand-promise/#respond https://rightly.co/podcast/049-defining-your-brand-promise/feed/ 0 <p>A brand goes far beyond typefaces and color schemes. In today’s episode, Thomas dives into the essentials of crafting a “brand promise” along with what you can come to expect for future episodes of The Rightly Show.</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/049-defining-your-brand-promise/">049: Defining Your Brand Promise</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> A brand goes far beyond typefaces and color schemes.

In today’s episode, Thomas dives into the essentials of crafting a “brand promise” along with what you can come to expect for future episodes of The Rightly Show.

The post 049: Defining Your Brand Promise appeared first on Rightly & Co..

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A brand goes far beyond typefaces and color schemes. In today’s episode, Thomas dives into the essentials of crafting a “brand promise” along with what you can come to expect for future episodes of The Rightly Show. A brand goes far beyond typefaces and color schemes. In today’s episode, Thomas dives into the essentials of crafting a “brand promise” along with what you can come to expect for future episodes of The Rightly Show. Thomas McGee clean 18:08 9367
Episode 48: What Colgate Can Teach Us About Properly Extending a Brand https://rightly.co/podcast/48/ Tue, 21 Mar 2017 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8792 https://rightly.co/podcast/48/#respond https://rightly.co/podcast/48/feed/ 0 <p>Building a brand, whether two months old or two hundred years old, lives or dies on how well it thrives in the market for which it’s intended. As such, today I’ll be diving into a new brandstory that teaches us an essential lesson on why a well-defined, thought-out strategy is pivotal when it comes to […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/48/">Episode 48: What Colgate Can Teach Us About Properly Extending a Brand</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Building a brand, whether two months old or two hundred years old, lives or dies on how well it thrives in the market for which it’s intended.

As such, today I’ll be diving into a new brandstory that teaches us an essential lesson on why a well-defined, thought-out strategy is pivotal when it comes to extending a brand’s products and services.

The main topics we’ll cover in this episode:

  • The brandstory of Colgate
  • Why extending a brand needs a well-thought-out, strategic approach

Further reading:

The post Episode 48: What Colgate Can Teach Us About Properly Extending a Brand appeared first on Rightly & Co..

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Building a brand, whether two months old or two hundred years old, lives or dies on how well it thrives in the market for which it’s intended. As such, today I’ll be diving into a new brandstory that teaches us an essential lesson on why a well-defined... Building a brand, whether two months old or two hundred years old, lives or dies on how well it thrives in the market for which it’s intended. As such, today I’ll be diving into a new brandstory that teaches us an essential lesson on why a well-defined, thought-out strategy is pivotal when it comes to […] Thomas McGee clean 8792
Episode 47: Essential Strategies for Building Your Email List https://rightly.co/podcast/47/ Tue, 14 Mar 2017 13:00:43 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8786 https://rightly.co/podcast/47/#respond https://rightly.co/podcast/47/feed/ 0 <p>A few weeks back, Amazon’s web services went down bringing a wide number of prominent websites and services down with it. Since the incident occurred, it’s been discovered that the whole ordeal was caused by a single typo. I’ll give you the details. Also, we all know how important it is for any business or […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/47/">Episode 47: Essential Strategies for Building Your Email List</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> A few weeks back, Amazon’s web services went down bringing a wide number of prominent websites and services down with it. Since the incident occurred, it’s been discovered that the whole ordeal was caused by a single typo. I’ll give you the details.

Also, we all know how important it is for any business or platform to build an Email list. In this episode, I’ll go through some key strategies for how to implement opt-ins, Email forms, and how to strategically build that Email list.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

  • The importance of capturing Email addresses
  • Consider creating a “subscription” page
  • When subscribing, tell users exactly what they’re subscribing to and what to expect
  • Offering a specific, valuable offer
  • Place the Email form in a prominent, unobtrusive place
  • Strategically place Email forms
  • Don’t interrupt the user
  • Update subscribers regularly—don’t leave subscribers in the dark

Recommended tools and resources:

The post Episode 47: Essential Strategies for Building Your Email List appeared first on Rightly & Co..

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A few weeks back, Amazon’s web services went down bringing a wide number of prominent websites and services down with it. Since the incident occurred, it’s been discovered that the whole ordeal was caused by a single typo. I’ll give you the details. A few weeks back, Amazon’s web services went down bringing a wide number of prominent websites and services down with it. Since the incident occurred, it’s been discovered that the whole ordeal was caused by a single typo. I’ll give you the details. Also, we all know how important it is for any business or […] Thomas McGee clean 8786
Episode 46: What Type of Logo Best Fits Your Brand? https://rightly.co/podcast/46/ Tue, 07 Mar 2017 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8763 https://rightly.co/podcast/46/#respond https://rightly.co/podcast/46/feed/ 0 <p>Especially in light of the increase in mobile web usage, lightweight, speedy websites are becoming increasingly imperative. This the case, if you happen to have a website, or need one that focuses nearly entirely on content—a static website may be for you. I’ll give you the details. Plus, today I’ll walk you through the various […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/46/">Episode 46: What Type of Logo Best Fits Your Brand?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Especially in light of the increase in mobile web usage, lightweight, speedy websites are becoming increasingly imperative.

This the case, if you happen to have a website, or need one that focuses nearly entirely on content—a static website may be for you. I’ll give you the details.

Plus, today I’ll walk you through the various types of logos—ranging from the wordmark to the pictorial brand mark along with some basic guidelines for which brands these typically work best with.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

  • What is a logo?
  • The varying types of logos

Recommended tools and resources:

  • Dato CMS (for creating static websites)

The post Episode 46: What Type of Logo Best Fits Your Brand? appeared first on Rightly & Co..

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Especially in light of the increase in mobile web usage, lightweight, speedy websites are becoming increasingly imperative. This the case, if you happen to have a website, or need one that focuses nearly entirely on content—a static website may be for ... Especially in light of the increase in mobile web usage, lightweight, speedy websites are becoming increasingly imperative. This the case, if you happen to have a website, or need one that focuses nearly entirely on content—a static website may be for you. I’ll give you the details. Plus, today I’ll walk you through the various […] Thomas McGee clean 8763
Episode 45: CloudApp, The Single Most Useful Tool for Sharing Files https://rightly.co/podcast/45/ Tue, 28 Feb 2017 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8750 https://rightly.co/podcast/45/#respond https://rightly.co/podcast/45/feed/ 0 <p>Web forms are everywhere and chances are, you have one on your website as well. The question is: what makes a good web form? I’ll get into that today. Plus, on occasion, I like to take a little time to highlight a useful tool that can help make your life a little easier. In a […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/45/">Episode 45: CloudApp, The Single Most Useful Tool for Sharing Files</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Web forms are everywhere and chances are, you have one on your website as well.

The question is: what makes a good web form? I’ll get into that today.

Plus, on occasion, I like to take a little time to highlight a useful tool that can help make your life a little easier. In a previous episode, I talked about an app called “Sync,” a free Dropbox alternative.

Today, I’ll share a tool that’s essential if you do any type of file sharing.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

  • CloudApp*, main features
  • Comments and annotations
  • Password protection and file expiration
  • Event tracking
  • Take screenshots and record screen videos
  • File Stats
  • Hosting audio and video
  • Custom form on Rightly & Co.
  • Visually search all files
  • Replacement for Email attachments

* This is an affiliate link.

The post Episode 45: CloudApp, The Single Most Useful Tool for Sharing Files appeared first on Rightly & Co..

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Web forms are everywhere and chances are, you have one on your website as well. The question is: what makes a good web form? I’ll get into that today. Plus, on occasion, I like to take a little time to highlight a useful tool that can help make your li... Web forms are everywhere and chances are, you have one on your website as well. The question is: what makes a good web form? I’ll get into that today. Plus, on occasion, I like to take a little time to highlight a useful tool that can help make your life a little easier. In a […] Thomas McGee clean 8750
Episode 44: Best Practices for Structuring Pricing Tables on Your Site https://rightly.co/podcast/44/ Tue, 21 Feb 2017 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8747 https://rightly.co/podcast/44/#respond https://rightly.co/podcast/44/feed/ 0 <p>With an increasing number of people doing business online, security is increasingly becoming a top concern. I’ll highlight a couple of reasons why, if you haven’t already, you may want to consider getting a security certificate installed on your site—even if you’re not accepting payments. Plus, pricing: it’s a tough thing to gauge especially if […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/44/">Episode 44: Best Practices for Structuring Pricing Tables on Your Site</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> With an increasing number of people doing business online, security is increasingly becoming a top concern.

I’ll highlight a couple of reasons why, if you haven’t already, you may want to consider getting a security certificate installed on your site—even if you’re not accepting payments.

Plus, pricing: it’s a tough thing to gauge especially if you’re new to selling digital products or offering online services. Today, I’ll take some time to provide you with some tips for how to layout and structure your pricing tables to ensure they’re as user-friendly and sale-converting as possible.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

Recommended tools and resources:

The post Episode 44: Best Practices for Structuring Pricing Tables on Your Site appeared first on Rightly & Co..

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With an increasing number of people doing business online, security is increasingly becoming a top concern. I’ll highlight a couple of reasons why, if you haven’t already, you may want to consider getting a security certificate installed on your site—e... With an increasing number of people doing business online, security is increasingly becoming a top concern. I’ll highlight a couple of reasons why, if you haven’t already, you may want to consider getting a security certificate installed on your site—even if you’re not accepting payments. Plus, pricing: it’s a tough thing to gauge especially if […] Thomas McGee clean 8747
Episode 43: The Suit Brand of US Presidents, Brooks Brothers https://rightly.co/podcast/43/ Tue, 14 Feb 2017 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8741 https://rightly.co/podcast/43/#respond https://rightly.co/podcast/43/feed/ 0 <p>Not too long ago, Firefox was known as a top browser contender as it always seemed to be adding cutting-edge technologies and growing in market share. Now, however, the once widely-used web browsing powerhouse has found itself drifting toward obscurity as of late leading some to question, “what happened to Firefox?” Plus, I’ll be jumping […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/43/">Episode 43: The Suit Brand of US Presidents, Brooks Brothers</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Not too long ago, Firefox was known as a top browser contender as it always seemed to be adding cutting-edge technologies and growing in market share.

Now, however, the once widely-used web browsing powerhouse has found itself drifting toward obscurity as of late leading some to question, “what happened to Firefox?”

Plus, I’ll be jumping into a new brandstory today, covering a brand that has served 40 out of 45 United States Presidents.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

The post Episode 43: The Suit Brand of US Presidents, Brooks Brothers appeared first on Rightly & Co..

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Not too long ago, Firefox was known as a top browser contender as it always seemed to be adding cutting-edge technologies and growing in market share. Now, however, the once widely-used web browsing powerhouse has found itself drifting toward obscurity... Not too long ago, Firefox was known as a top browser contender as it always seemed to be adding cutting-edge technologies and growing in market share. Now, however, the once widely-used web browsing powerhouse has found itself drifting toward obscurity as of late leading some to question, “what happened to Firefox?” Plus, I’ll be jumping […] Thomas McGee clean 8741
Episode 42: Top 10 Most Common Book Cover Design Mistakes https://rightly.co/podcast/42/ Tue, 07 Feb 2017 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8721 https://rightly.co/podcast/42/#respond https://rightly.co/podcast/42/feed/ 0 <p>A few episodes back I talked a little about a font called Comic Sans and gave some reasons why it’s a good idea to avoid using it. You may be interested, however, to know how the infamous font got its start as well as the guy who created it. I’ll get into that. Plus, book […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/42/">Episode 42: Top 10 Most Common Book Cover Design Mistakes</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> A few episodes back I talked a little about a font called Comic Sans and gave some reasons why it’s a good idea to avoid using it. You may be interested, however, to know how the infamous font got its start as well as the guy who created it. I’ll get into that.

Plus, book jacket design—it can often times make or break a book’s marketability. Today, I’m going to break down the top ten most common book cover design mistakes so you can be sure to avoid them on your next book project.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

  • The importance a book jacket plays in a book’s marketability
  • Breaking down the top ten most common book cover design mistakes

The post Episode 42: Top 10 Most Common Book Cover Design Mistakes appeared first on Rightly & Co..

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A few episodes back I talked a little about a font called Comic Sans and gave some reasons why it’s a good idea to avoid using it. You may be interested, however, to know how the infamous font got its start as well as the guy who created it. A few episodes back I talked a little about a font called Comic Sans and gave some reasons why it’s a good idea to avoid using it. You may be interested, however, to know how the infamous font got its start as well as the guy who created it. I’ll get into that. Plus, book […] Thomas McGee clean 8721
Episode 41: An Introduction to Brand Touchpoints https://rightly.co/podcast/41/ Tue, 31 Jan 2017 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8715 https://rightly.co/podcast/41/#respond https://rightly.co/podcast/41/feed/ 0 <p>With Apple’s Siri, Amazon’s Alexa, and Google Home, everyone it seems is trying to jump on the voice-controlled bandwagon. Not to be left behind, Adobe is hoping to create a voice-controlled solution of their own. Voice control for editing your photos. We’ll give you the details. Plus, today I’ll take some time to cover the […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/41/">Episode 41: An Introduction to Brand Touchpoints</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> With Apple’s Siri, Amazon’s Alexa, and Google Home, everyone it seems is trying to jump on the voice-controlled bandwagon.

Not to be left behind, Adobe is hoping to create a voice-controlled solution of their own. Voice control for editing your photos. We’ll give you the details.

Plus, today I’ll take some time to cover the topic of brand touchpoints. What are they and how can you ensure you employ the correct ones for your brand strategy.

Recommended stories mentioned in this episode:

The post Episode 41: An Introduction to Brand Touchpoints appeared first on Rightly & Co..

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With Apple’s Siri, Amazon’s Alexa, and Google Home, everyone it seems is trying to jump on the voice-controlled bandwagon. Not to be left behind, Adobe is hoping to create a voice-controlled solution of their own. With Apple’s Siri, Amazon’s Alexa, and Google Home, everyone it seems is trying to jump on the voice-controlled bandwagon. Not to be left behind, Adobe is hoping to create a voice-controlled solution of their own. Voice control for editing your photos. We’ll give you the details. Plus, today I’ll take some time to cover the […] Thomas McGee clean 8715
Episode 40: Caswell-Massey, the Preferred Brand of George Washington https://rightly.co/podcast/40/ Tue, 24 Jan 2017 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8680 https://rightly.co/podcast/40/#respond https://rightly.co/podcast/40/feed/ 0 <p>Is the internet helping or hurting the art of typography? A writer for The Atlantic makes the case that so-called “curly quotes” or “quote marks” (as they’re called in actuality) are becoming more and more an antiquity of old typesetters. We’ll give you the details. Also, today I’ll be diving into another brandstory—exploring a brand […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/40/">Episode 40: Caswell-Massey, the Preferred Brand of George Washington</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Is the internet helping or hurting the art of typography? A writer for The Atlantic makes the case that so-called “curly quotes” or “quote marks” (as they’re called in actuality) are becoming more and more an antiquity of old typesetters. We’ll give you the details.

Also, today I’ll be diving into another brandstory—exploring a brand that has a client base ranging from George Washington to John F. Kennedy.

Caswell-Massey
Caswell-Massey on the corner of 25th and 5th Ave. in New York City. Image credit: Caswell-Massey, Facebook

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

  • Origins of an early company called Dr. Hunters’ Dispensary
  • George Washington and John Quincy Adams brand of choice
  • An overview of the history of Caswell-Massey

Further reading:

The post Episode 40: Caswell-Massey, the Preferred Brand of George Washington appeared first on Rightly & Co..

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Is the internet helping or hurting the art of typography? A writer for The Atlantic makes the case that so-called “curly quotes” or “quote marks” (as they’re called in actuality) are becoming more and more an antiquity of old typesetters. Is the internet helping or hurting the art of typography? A writer for The Atlantic makes the case that so-called “curly quotes” or “quote marks” (as they’re called in actuality) are becoming more and more an antiquity of old typesetters. We’ll give you the details. Also, today I’ll be diving into another brandstory—exploring a brand […] Thomas McGee clean 8680
Episode 39: Creating a Custom Shopping Experience with WooCommerce https://rightly.co/podcast/39/ Tue, 17 Jan 2017 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8539 https://rightly.co/podcast/39/#respond https://rightly.co/podcast/39/feed/ 0 <p>WooCommerce is an online shopping framework built for WordPress and has been rapidly growing in popularity and market share as of late. You may be surprised to discover just how many online shopping sites are presently powered by the platform. We’ll get to that here shortly. And on the topic of WooCommerce, I’ll give you […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/39/">Episode 39: Creating a Custom Shopping Experience with WooCommerce</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> WooCommerce is an online shopping framework built for WordPress and has been rapidly growing in popularity and market share as of late. You may be surprised to discover just how many online shopping sites are presently powered by the platform. We’ll get to that here shortly.

And on the topic of WooCommerce, I’ll give you some of the history and features built into the online shopping plugin along with how you can utilize it to create a powerful online shopping experience for your brand.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

Recommended tools and resources:

The post Episode 39: Creating a Custom Shopping Experience with WooCommerce appeared first on Rightly & Co..

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WooCommerce is an online shopping framework built for WordPress and has been rapidly growing in popularity and market share as of late. You may be surprised to discover just how many online shopping sites are presently powered by the platform. WooCommerce is an online shopping framework built for WordPress and has been rapidly growing in popularity and market share as of late. You may be surprised to discover just how many online shopping sites are presently powered by the platform. We’ll get to that here shortly. And on the topic of WooCommerce, I’ll give you […] Thomas McGee clean 8539
Episode 38: How Sears & Roebuck was the ‘Amazon’ of the 1800’s https://rightly.co/podcast/38/ Tue, 10 Jan 2017 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8524 https://rightly.co/podcast/38/#respond https://rightly.co/podcast/38/feed/ 0 <p>A little while back, we talked about how Evernote was migrating all their data over to Google’s cloud platform and the stir that was causing. Now, however, they’ve been causing some even greater privacy concerns by a plan that was originally communicated in such a way as to lead users to believe they were going […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/38/">Episode 38: How Sears & Roebuck was the ‘Amazon’ of the 1800’s</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> A little while back, we talked about how Evernote was migrating all their data over to Google’s cloud platform and the stir that was causing. Now, however, they’ve been causing some even greater privacy concerns by a plan that was originally communicated in such a way as to lead users to believe they were going to give employees access to their notes. We’ll give you the details.

https://twitter.com/ThomasEMcGee/status/809248261089284096

Plus, with services like Amazon, we’ve become pretty accustomed to buying things without ever needing to leave the house. Well, what about fast food? McDonald’s is testing out a new delivery service that may soon enable you to have fast food show up at your doorstep.

And on the topic of buying without leaving the house, Amazon was far from the first to make this a possibility. We’ll talk about a company from the late 1800s that revolutionized the shopping experience.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

  • Brandstory: the creation and history of Sears, Roebuck & Co.

The post Episode 38: How Sears & Roebuck was the ‘Amazon’ of the 1800’s appeared first on Rightly & Co..

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A little while back, we talked about how Evernote was migrating all their data over to Google’s cloud platform and the stir that was causing. Now, however, they’ve been causing some even greater privacy concerns by a plan that was originally communicat... A little while back, we talked about how Evernote was migrating all their data over to Google’s cloud platform and the stir that was causing. Now, however, they’ve been causing some even greater privacy concerns by a plan that was originally communicated in such a way as to lead users to believe they were going […] Thomas McGee clean 8524
Episode 37: How Color Can Affect Your Brand’s Influence https://rightly.co/podcast/37/ Tue, 03 Jan 2017 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8517 https://rightly.co/podcast/37/#respond https://rightly.co/podcast/37/feed/ 0 <p>Last week, I touched on how mobile has continued its invasion of the brick and mortar shopping experience with Google enabling users to see how busy a store is at any give time. Today, I’ll touch on the upcoming Amazon Go stores which they’re hoping will reinvent the way people do grocery shopping. Plus, so-called […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/37/">Episode 37: How Color Can Affect Your Brand’s Influence</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Last week, I touched on how mobile has continued its invasion of the brick and mortar shopping experience with Google enabling users to see how busy a store is at any give time. Today, I’ll touch on the upcoming Amazon Go stores which they’re hoping will reinvent the way people do grocery shopping.

Plus, so-called “flat design” is one of the most prominent design trends of the day. We’ll take a look at an article that challenges a common myth that a “flatter, more plain” design equals a better user experience.

Lastly, we’ll talk about color phycology and how the colors you use can have a dramatic impact on your brand’s influence.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

The post Episode 37: How Color Can Affect Your Brand’s Influence appeared first on Rightly & Co..

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Last week, I touched on how mobile has continued its invasion of the brick and mortar shopping experience with Google enabling users to see how busy a store is at any give time. Today, I’ll touch on the upcoming Amazon Go stores which they’re hoping wi... Last week, I touched on how mobile has continued its invasion of the brick and mortar shopping experience with Google enabling users to see how busy a store is at any give time. Today, I’ll touch on the upcoming Amazon Go stores which they’re hoping will reinvent the way people do grocery shopping. Plus, so-called […] Thomas McGee clean 8517
Episode 36: What Bob Ross Can Teach Us About Building a Personal Brand https://rightly.co/podcast/36/ Tue, 27 Dec 2016 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8511 https://rightly.co/podcast/36/#respond https://rightly.co/podcast/36/feed/ 0 <p>Most of us are aware that SSL and security are becoming increasingly important around the web. Now, WordPress may be pushing this even further with the announcement that come 2017; they will only recommend hosting companies that offer SSL-secured websites by default—something that could have a pretty big impact on the way hosting is offered. […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/36/">Episode 36: What Bob Ross Can Teach Us About Building a Personal Brand</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Most of us are aware that SSL and security are becoming increasingly important around the web. Now, WordPress may be pushing this even further with the announcement that come 2017; they will only recommend hosting companies that offer SSL-secured websites by default—something that could have a pretty big impact on the way hosting is offered.

Plus, if blog or web comments are a big part of your platform, you may be interested in a recent study released by Nate Silver’s Five Thirty Eight which dives into the minds of internet commenters and why they do what they do.

Also, today we’ll talk about Bob Ross, yes the late painter and host of The Joy of Painting and what he can teach us about building a personal brand.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

  • Who is Bob Ross?
  • The Bob Ross “brand”
  • Bob Ross became synonymous with painting
  • Bob Ross created products to solve problems—never to merely “sell” something
  • Bob Ross was building a list before Email was even a thing

The post Episode 36: What Bob Ross Can Teach Us About Building a Personal Brand appeared first on Rightly & Co..

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Most of us are aware that SSL and security are becoming increasingly important around the web. Now, WordPress may be pushing this even further with the announcement that come 2017; they will only recommend hosting companies that offer SSL-secured websi... Most of us are aware that SSL and security are becoming increasingly important around the web. Now, WordPress may be pushing this even further with the announcement that come 2017; they will only recommend hosting companies that offer SSL-secured websites by default—something that could have a pretty big impact on the way hosting is offered. […] Thomas McGee clean 8511
Episode 35: Staying True to Your Brand’s Core Appeal https://rightly.co/podcast/35/ Tue, 20 Dec 2016 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8497 https://rightly.co/podcast/35/#respond https://rightly.co/podcast/35/feed/ 0 <p>Most of us are aware of the fact that WordPress is pretty popular, however, you may be surprised to hear just how popular the open source web platform has become. I’ll give you the latest stats on how much of the web is running on WordPress as we near the end of 2016. Plus, the […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/35/">Episode 35: Staying True to Your Brand’s Core Appeal</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Most of us are aware of the fact that WordPress is pretty popular, however, you may be surprised to hear just how popular the open source web platform has become. I’ll give you the latest stats on how much of the web is running on WordPress as we near the end of 2016.

Plus, the holiday’s arrival usually means crowds—as a result—Google can now reportedly tell you how busy or crowded a specific store is at any given time. An interesting story on mobile usability’s continued infiltration of the brick and mortar shopping experience.

Also, color fonts are here and promise to make quite a splash in the realm of web typography. I’ll give you the details and how, surprisingly enough, web developers can start using them now.

Lastly, we’ll cover why Krispy Kreme Donuts is an object lesson as to why it’s so important to stay true to your brand’s core appeal.

Recommended Reading

The topics we’ll cover in this episode:

  • The building of the Krispy Kreme brand
  • How Krispy Kreme strayed from the powerful brand they had established (Source)
  • Key takeaways from the brand’s decline
  • The long-term benefits of upholding a brand strategy over chasing short-term growth

The post Episode 35: Staying True to Your Brand’s Core Appeal appeared first on Rightly & Co..

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Most of us are aware of the fact that WordPress is pretty popular, however, you may be surprised to hear just how popular the open source web platform has become. I’ll give you the latest stats on how much of the web is running on WordPress as we near ... Most of us are aware of the fact that WordPress is pretty popular, however, you may be surprised to hear just how popular the open source web platform has become. I’ll give you the latest stats on how much of the web is running on WordPress as we near the end of 2016. Plus, the […] Thomas McGee clean 8497
Episode 34: The Importance of an Editorial Calendar https://rightly.co/podcast/34/ Tue, 13 Dec 2016 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8440 https://rightly.co/podcast/34/#respond https://rightly.co/podcast/34/feed/ 0 <p>Amazon is the cheapest place to buy things online, right? Turns out, that might not be the case. A recent study revealed that, despite Amazon’s largely successful branding efforts, there are other places around the web that are beating the online retailer’s pricing. Plus, Taco Bell recently did a bit of a rebrand of their […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/34/">Episode 34: The Importance of an Editorial Calendar</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Amazon is the cheapest place to buy things online, right? Turns out, that might not be the case. A recent study revealed that, despite Amazon’s largely successful branding efforts, there are other places around the web that are beating the online retailer’s pricing.

Plus, Taco Bell recently did a bit of a rebrand of their tried and true, well-known, logo. We’ll touch on this and why so many of even the biggest brands are falling into one of the oldest traps in the branding world: trend-following.

Also, if you’re a blogger, you’ve probably heard of an “editorial calendar.” Today, we’ll dive into why, if you don’t have one already, an editorial calendar is an essential piece to building a strong online presence.

3065681-inline-i-0a-taco-bells-new-logo-is-the-tex-mex-logo-of-trumpland
New and old Taco Bell logos. Image credit: FastCo

The topics we’ll cover in this episode:

  • Consider the type of content you want to provide
  • Develop your publishing schedule—consistency is key

Recommended Resources

Recommended Reading

The post Episode 34: The Importance of an Editorial Calendar appeared first on Rightly & Co..

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Amazon is the cheapest place to buy things online, right? Turns out, that might not be the case. A recent study revealed that, despite Amazon’s largely successful branding efforts, there are other places around the web that are beating the online retai... Amazon is the cheapest place to buy things online, right? Turns out, that might not be the case. A recent study revealed that, despite Amazon’s largely successful branding efforts, there are other places around the web that are beating the online retailer’s pricing. Plus, Taco Bell recently did a bit of a rebrand of their […] Thomas McGee clean 8440
Episode 33: What You Need to Know About Typography https://rightly.co/podcast/33/ Tue, 06 Dec 2016 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8436 https://rightly.co/podcast/33/#respond https://rightly.co/podcast/33/feed/ 0 <p>As the internet continues to grow, it’s easy the lose site of the tool we use everyday to access it: a web browser. I’ll talk about Google Chrome’s continued dominance among web users as Microsoft’s user base continues to crater—even after the shift to Microsoft Edge from the infamous Internet Explorer. Plus, typography: it surrounds […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/33/">Episode 33: What You Need to Know About Typography</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> As the internet continues to grow, it’s easy the lose site of the tool we use everyday to access it: a web browser.

I’ll talk about Google Chrome’s continued dominance among web users as Microsoft’s user base continues to crater—even after the shift to Microsoft Edge from the infamous Internet Explorer.

Plus, typography: it surrounds us everywhere we go. From logos to signs to books to web pages, typography is the cornerstone of it all. Today we’ll talk a little typography history, some basics, along with a few typography tips you can put into practice, today.

The topics we’ll cover in this episode:

Other interesting typography things:

The post Episode 33: What You Need to Know About Typography appeared first on Rightly & Co..

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As the internet continues to grow, it’s easy the lose site of the tool we use everyday to access it: a web browser. I’ll talk about Google Chrome’s continued dominance among web users as Microsoft’s user base continues to crater—even after the shift to... As the internet continues to grow, it’s easy the lose site of the tool we use everyday to access it: a web browser. I’ll talk about Google Chrome’s continued dominance among web users as Microsoft’s user base continues to crater—even after the shift to Microsoft Edge from the infamous Internet Explorer. Plus, typography: it surrounds […] Thomas McGee clean 8436
Episode 32: Should My Platform Have a Website, App, or Both? https://rightly.co/podcast/32/ Tue, 29 Nov 2016 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8424 https://rightly.co/podcast/32/#respond https://rightly.co/podcast/32/feed/ 0 <p>Microsoft recently announced a competitor for the team management and collaboration service, “Slack.” We’ll give you the details—including Slack’s response to the software giant’s new rivalry—some really interesting details there you won’t want to miss. Also, you may be familiar with the old debate between having a website, an app, or both for your platform […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/32/">Episode 32: Should My Platform Have a Website, App, or Both?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Microsoft recently announced a competitor for the team management and collaboration service, “Slack.” We’ll give you the details—including Slack’s response to the software giant’s new rivalry—some really interesting details there you won’t want to miss.

Also, you may be familiar with the old debate between having a website, an app, or both for your platform or service. Today, we’ll dive into an interesting study on the topic to find that things may be shifting a direction you might not expect.

Today’s sponsor is ConvertKit: get your Email marketing under control and start a free, 30-day trial today.

The topics we’ll cover in this episode:

The post Episode 32: Should My Platform Have a Website, App, or Both? appeared first on Rightly & Co..

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Microsoft recently announced a competitor for the team management and collaboration service, “Slack.” We’ll give you the details—including Slack’s response to the software giant’s new rivalry—some really interesting details there you won’t want to miss... Microsoft recently announced a competitor for the team management and collaboration service, “Slack.” We’ll give you the details—including Slack’s response to the software giant’s new rivalry—some really interesting details there you won’t want to miss. Also, you may be familiar with the old debate between having a website, an app, or both for your platform […] Thomas McGee clean 8424
Episode 31: Managing Your Tasks with ToDoist https://rightly.co/podcast/31/ Tue, 22 Nov 2016 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8417 https://rightly.co/podcast/31/#respond https://rightly.co/podcast/31/feed/ 0 <p>Kodak, the brand known well for film and point-and-shoot cameras, is working to push its way into the smartphone market with a device called the Ektra—a 21-megapixel smartphone that’s a throwback to a camera the company released back in 1941. But a new device isn’t the only thing Kodak is incorporating into their brand in […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/31/">Episode 31: Managing Your Tasks with ToDoist</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Kodak, the brand known well for film and point-and-shoot cameras, is working to push its way into the smartphone market with a device called the Ektra—a 21-megapixel smartphone that’s a throwback to a camera the company released back in 1941.

But a new device isn’t the only thing Kodak is incorporating into their brand in an effort to bring back old memories. Along with the new smartphone, Kodak is reverting back to a logo design strikingly similar to logos from 1971 and 2006.

Kodak logo transformation process.
Kodak logo transformation process.
Kodak Ektra
Image credit: Kodak

Plus, in today’s app-driven world, there are about as many “to-do list” apps as there are things to do.

I’ll take some time to tell you about the todo list app I’ve been using for the last several months along with some tips and tricks that can help you create a powerful workflow.

The topics we’ll cover in this episode:

  • Why I switched to ToDoist
  • An introduction to ToDoist
  • The key features of ToDoist
  • Additional features
  • Creating a streamlined workflow
  • Tip: Configure a keyboard shortcut to quickly create new tasks
  • Tip: Utilizing task templates
  • Tip: Bookmarking useful resources with the browser extension

Recommended Reading

The post Episode 31: Managing Your Tasks with ToDoist appeared first on Rightly & Co..

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Kodak, the brand known well for film and point-and-shoot cameras, is working to push its way into the smartphone market with a device called the Ektra—a 21-megapixel smartphone that’s a throwback to a camera the company released back in 1941. Kodak, the brand known well for film and point-and-shoot cameras, is working to push its way into the smartphone market with a device called the Ektra—a 21-megapixel smartphone that’s a throwback to a camera the company released back in 1941. But a new device isn’t the only thing Kodak is incorporating into their brand in […] Thomas McGee clean 8417
Episode 30: On Learning Graphic Design and Web Development https://rightly.co/podcast/30/ Tue, 15 Nov 2016 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8404 https://rightly.co/podcast/30/#respond https://rightly.co/podcast/30/feed/ 0 <p>Just about everyone is familiar with Apple’s iPhone ads, but have you ever noticed the fact that on every product photo it’s always 9:41? We’ll get into the interesting story behind this unique branding move—plus—we’ll dive into how your smartphone—yes that thing that’s suppose to make your life easier and more productive—may actually be hindering […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/30/">Episode 30: On Learning Graphic Design and Web Development</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Just about everyone is familiar with Apple’s iPhone ads, but have you ever noticed the fact that on every product photo it’s always 9:41?

We’ll get into the interesting story behind this unique branding move—plus—we’ll dive into how your smartphone—yes that thing that’s suppose to make your life easier and more productive—may actually be hindering your productivity.

Also, I’ll cover a listener-submitted question about how to begin the process of learning Graphic Design. We’ll provide resources for learning design and web development whether you’re wanting to become a pro or just learn some of the basics.

Here’s our listener question:

Hello!

I have been preparing to start off on a side career in graphic design (emphasis on book covers, logo design, and hopes to start learning web design with WordPress) for the last year. I have some fine arts training and some graphic design training from college although I dropped out in my junior year.

I have been inspired by others who have gone the “self taught route” and that is why I have been reading books, web pages, tutorials to start on the side of my full time job, with the hopes of being able to go full freelance in the future. It seems silly to me to get a BA in Graphic Design when I can save the money and learn on my own.

My issue now is that I have seen reports that show positions such as U/I, U/X designer, email marketer designer, etc. acquired with degrees show salaries at least of $70,000.

My question is, would it be better to commit to going back to school for BA degree programs in these specific fields that seem to pay well (with all the costs and 2-4 year time commitment of a college degree) or are these skills one could learn on their own?

Maybe it depends on if a person is wanting to work for a company and then go freelance, or if someone wants to just go freelance?

Sorry for the wall of text. I hope my question makes sense and has merit in being asked. Great podcast and resources! Thank you for all you do!

-Gabriel

The topics we’ll cover in this episode:

Recommended Reading

The post Episode 30: On Learning Graphic Design and Web Development appeared first on Rightly & Co..

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Just about everyone is familiar with Apple’s iPhone ads, but have you ever noticed the fact that on every product photo it’s always 9:41? We’ll get into the interesting story behind this unique branding move—plus—we’ll dive into how your smartphone—yes... Just about everyone is familiar with Apple’s iPhone ads, but have you ever noticed the fact that on every product photo it’s always 9:41? We’ll get into the interesting story behind this unique branding move—plus—we’ll dive into how your smartphone—yes that thing that’s suppose to make your life easier and more productive—may actually be hindering […] Thomas McGee clean 8404
Episode 29: The Age of Responsive Web Design https://rightly.co/podcast/29/ Tue, 08 Nov 2016 14:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8391 https://rightly.co/podcast/29/#respond https://rightly.co/podcast/29/feed/ 0 <p>Taking a jab at Facebook, Yahoo! has done big rebrand of their main news app which is yet another attempt to dethrone Facebook as a dominant platform for consuming news. In addition, Yahoo! has been under fire for allegedly scanning Emails and handing them over to US intelligence—important information to know if you’re a Yahoo […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/29/">Episode 29: The Age of Responsive Web Design</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Taking a jab at Facebook, Yahoo! has done big rebrand of their main news app which is yet another attempt to dethrone Facebook as a dominant platform for consuming news.

In addition, Yahoo! has been under fire for allegedly scanning Emails and handing them over to US intelligence—important information to know if you’re a Yahoo user.

Also, today we’ll jump into “responsive web design.” I’ll give a brief introduction to what it is, if you’re not already familiar with it, and why it’s no longer optional for your website.

The topics we’ll cover in this episode:

Recommended Resources

Recommended Reading

The post Episode 29: The Age of Responsive Web Design appeared first on Rightly & Co..

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Taking a jab at Facebook, Yahoo! has done big rebrand of their main news app which is yet another attempt to dethrone Facebook as a dominant platform for consuming news. In addition, Yahoo! has been under fire for allegedly scanning Emails and handing ... Taking a jab at Facebook, Yahoo! has done big rebrand of their main news app which is yet another attempt to dethrone Facebook as a dominant platform for consuming news. In addition, Yahoo! has been under fire for allegedly scanning Emails and handing them over to US intelligence—important information to know if you’re a Yahoo […] Thomas McGee clean 8391
Episode 28: The Importance of ‘Less Is More’ in Design https://rightly.co/podcast/28/ Tue, 01 Nov 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8363 https://rightly.co/podcast/28/#respond https://rightly.co/podcast/28/feed/ 0 <p>We’ve all heard the phrase “less is more,” in a variety of different instances. But just how important is it in design? In this episode, we discuss this well-known phrase, not only in the design realm, but also in regards to your site’s content, brand, and usability. Also, what’s the difference between “blandness” and “simplicity?” […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/28/">Episode 28: The Importance of ‘Less Is More’ in Design</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> We’ve all heard the phrase “less is more,” in a variety of different instances. But just how important is it in design?

In this episode, we discuss this well-known phrase, not only in the design realm, but also in regards to your site’s content, brand, and usability. Also, what’s the difference between “blandness” and “simplicity?”

You guessed it—we’ll cover this as well.

The sponsor of this episode is Audible. Go to AudibleTrial.com/RightlyDesigned to start your 30-day free trial and get any audiobook, totally free.

The topics we’ll cover in this episode:

  • Where did the phrase “less is more” come from?
  • Unnecessary complexity: one of the most common mistakes in design
  • A recent client Email that highlights the importance of the “less is more” approach to design
  • Some quotes (writing and design) that help capture the “less is more concept” (see below)
  • The difference between “simplicity” and “blandness”

Also, here are the quotes shared in this episode:

“Brevity is the soul of wit.”
―William Shakespeare, Hamlet

“I have only made this letter longer because I have not had the time to make it shorter.”
―Blaise Pascal, The Provincial Letters

“Take great pains to be clear. Remember that though you start by knowing what you mean, the reader doesn’t, and a single ill-chosen word may lead him to a total misunderstanding. In a story it is terribly easy just to forget that you have not told the reader something that he needs to know—the whole picture is so clear in your own mind that you forget that it isn’t the same in his.”
—C.S. Lewis

“Always try to use the language so as to make quite clear what you mean and make sure your sentence couldn’t mean anything else.”
—C.S. Lewis

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Antoine de Saint-Exupéry

Recommended Reading

The post Episode 28: The Importance of ‘Less Is More’ in Design appeared first on Rightly & Co..

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We’ve all heard the phrase “less is more,” in a variety of different instances. But just how important is it in design? In this episode, we discuss this well-known phrase, not only in the design realm, but also in regards to your site’s content, We’ve all heard the phrase “less is more,” in a variety of different instances. But just how important is it in design? In this episode, we discuss this well-known phrase, not only in the design realm, but also in regards to your site’s content, brand, and usability. Also, what’s the difference between “blandness” and “simplicity?” […] Thomas McGee clean 8363
Episode 27: Should Your Website Have a Sidebar? https://rightly.co/podcast/27/ Tue, 25 Oct 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8342 https://rightly.co/podcast/27/#respond https://rightly.co/podcast/27/feed/ 0 <p>In today’s episode, we’ll discuss the topic of website “sidebars,” what they are, and whether or not your site should have one. We also dive into the growing trend of “wordless logos” among many of today’s top brands. Via The Atlantic: MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/27/">Episode 27: Should Your Website Have a Sidebar?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In today’s episode, we’ll discuss the topic of website “sidebars,” what they are, and whether or not your site should have one.

We also dive into the growing trend of “wordless logos” among many of today’s top brands. Via The Atlantic:

MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the tweaks were subtle: The company kept its overlapping red and yellow balls intact, and moved its name, which was previously front and center, to beneath the balls, while making the text lowercase. With increasing frequency, MasterCard said, it would do away with using its name in the logo entirely. The focus would be more on the symbol than the words.

MasterCard’s move reflects a wider shift among some of the most widely recognized global brands to de-emphasize the text in their logos, or remove it altogether. Nike was among the first brands to do this, in 1995, when its swoosh began to appear with the words “Just Do It,” and then without any words at all. Apple, McDonald’s, and other brands followed a similar trajectory, gravitating toward entirely textless symbols after a period of transition with logos that had taglines like “Think Different” or “I’m lovin’ it.”

Read more, here.

Topics Covered:

The post Episode 27: Should Your Website Have a Sidebar? appeared first on Rightly & Co..

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In today’s episode, we’ll discuss the topic of website “sidebars,” what they are, and whether or not your site should have one. We also dive into the growing trend of “wordless logos” among many of today’s top brands. In today’s episode, we’ll discuss the topic of website “sidebars,” what they are, and whether or not your site should have one. We also dive into the growing trend of “wordless logos” among many of today’s top brands. Via The Atlantic: MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the […] Thomas McGee clean 42:52 8342
Episode 26: What Is ‘Fast Food Design?’ https://rightly.co/podcast/26/ Tue, 18 Oct 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8305 https://rightly.co/podcast/26/#respond https://rightly.co/podcast/26/feed/ 0 <p>In this episode of The Rightly & Co. Show, we’ll take some time to explore the term “fast food design,” along with some specific examples of tools and services that fall into this category. We’ll also discuss steps you can take to get your brand off on the right foot—or correct course where necessary if […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/26/">Episode 26: What Is ‘Fast Food Design?’</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In this episode of The Rightly & Co. Show, we’ll take some time to explore the term “fast food design,” along with some specific examples of tools and services that fall into this category.

We’ll also discuss steps you can take to get your brand off on the right foot—or correct course where necessary if you’ve already begun.

https://twitter.com/ThomasEMcGee/status/776530129233121280

The topics we’ll cover in this episode:

Recommended Resources

Further Reading

The post Episode 26: What Is ‘Fast Food Design?’ appeared first on Rightly & Co..

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In this episode of The Rightly & Co. Show, we’ll take some time to explore the term “fast food design,” along with some specific examples of tools and services that fall into this category. We’ll also discuss steps you can take to get your brand off on... In this episode of The Rightly & Co. Show, we’ll take some time to explore the term “fast food design,” along with some specific examples of tools and services that fall into this category. We’ll also discuss steps you can take to get your brand off on the right foot—or correct course where necessary if […] Thomas McGee clean 47:50 8305
Episode 25: Why SVG Images Are Your Website’s Best Friend https://rightly.co/podcast/25/ Tue, 11 Oct 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8236 https://rightly.co/podcast/25/#respond https://rightly.co/podcast/25/feed/ 0 <p>In this episode, we’ll dive into SVGs (aka Scalable Vector Graphics) and why you should begin using them as often as possible on your website to save significantly on loading times while delivering the best quality possible. The topics we’ll cover in this episode: Why Facebook is Blue An Object Lesson from the Recent iPhone […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/25/">Episode 25: Why SVG Images Are Your Website’s Best Friend</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In this episode, we’ll dive into SVGs (aka Scalable Vector Graphics) and why you should begin using them as often as possible on your website to save significantly on loading times while delivering the best quality possible.

The topics we’ll cover in this episode:

Recommended Reading

The post Episode 25: Why SVG Images Are Your Website’s Best Friend appeared first on Rightly & Co..

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In this episode, we’ll dive into SVGs (aka Scalable Vector Graphics) and why you should begin using them as often as possible on your website to save significantly on loading times while delivering the best quality possible. In this episode, we’ll dive into SVGs (aka Scalable Vector Graphics) and why you should begin using them as often as possible on your website to save significantly on loading times while delivering the best quality possible. The topics we’ll cover in this episode: Why Facebook is Blue An Object Lesson from the Recent iPhone […] Thomas McGee clean 30:02 8236
Episode 24: Important Lessons from The Right Scoop Rebrand https://rightly.co/podcast/24/ Tue, 04 Oct 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=8174 https://rightly.co/podcast/24/#respond https://rightly.co/podcast/24/feed/ 0 <p>In today’s episode, we’ll cover a number of relevant news items ranging from the astounding amount of data Facebook is storing on users, to whether or not the print book is dead. Plus, we’ll go into a recent rebrand that was done for The Right Scoop and some of the lessons you can apply to […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/24/">Episode 24: Important Lessons from The Right Scoop Rebrand</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In today’s episode, we’ll cover a number of relevant news items ranging from the astounding amount of data Facebook is storing on users, to whether or not the print book is dead.

Plus, we’ll go into a recent rebrand that was done for The Right Scoop and some of the lessons you can apply to your own branding ventures.

Here are the articles discussed in today’s episode:

Also, here’s the original site and brand design of The Right Scoop:

Image 2016-09-03 at 1.58.59 PM
The original logo and site design of TheRightScoop.com.

Here’s the updated logo type and mark:

trs-logo
The updated logo type and mark.

And lastly, the site design:

the-right-scoop

You can check out the new live site, here.

The post Episode 24: Important Lessons from The Right Scoop Rebrand appeared first on Rightly & Co..

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In today’s episode, we’ll cover a number of relevant news items ranging from the astounding amount of data Facebook is storing on users, to whether or not the print book is dead. Plus, we’ll go into a recent rebrand that was done for The Right Scoop an... In today’s episode, we’ll cover a number of relevant news items ranging from the astounding amount of data Facebook is storing on users, to whether or not the print book is dead. Plus, we’ll go into a recent rebrand that was done for The Right Scoop and some of the lessons you can apply to […] Thomas McGee clean 31:27 8174
Episode 23: Should I Use a Website Builder for My Site? https://rightly.co/podcast/23/ Tue, 27 Sep 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7989 https://rightly.co/podcast/23/#respond https://rightly.co/podcast/23/feed/ 0 <p>In today’s episode of The Rightly & Co. Show, we take on a listener question regarding the use of website builders and if we should use them as opposed to a WordPress setup. On this topic, we’ll dive into a number of different website builder options out there as well as long-term development and branding […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/23/">Episode 23: Should I Use a Website Builder for My Site?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In today’s episode of The Rightly & Co. Show, we take on a listener question regarding the use of website builders and if we should use them as opposed to a WordPress setup.

On this topic, we’ll dive into a number of different website builder options out there as well as long-term development and branding factors to take into consideration when deciding which platform to use.

The topics we’ll cover in this episode:
  • An exploration of many of today’s popular website builders
  • The benefits of website builders
  • The drawbacks of website builders
  • What’s the recommended course to take when starting a new website?
Recommended Reading

The post Episode 23: Should I Use a Website Builder for My Site? appeared first on Rightly & Co..

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In today’s episode of The Rightly & Co. Show, we take on a listener question regarding the use of website builders and if we should use them as opposed to a WordPress setup. On this topic, we’ll dive into a number of different website builder options o... In today’s episode of The Rightly & Co. Show, we take on a listener question regarding the use of website builders and if we should use them as opposed to a WordPress setup. On this topic, we’ll dive into a number of different website builder options out there as well as long-term development and branding […] Thomas McGee clean 28:50 7989
Episode 22: Creating a Welcome Page for Your Website https://rightly.co/podcast/22/ Tue, 20 Sep 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7959 https://rightly.co/podcast/22/#respond https://rightly.co/podcast/22/feed/ 0 <p>A little while back, the Rightly & Co. website underwent a little bit of a redesign. In today’s episode, we’ll take a little time to talk about what went into this redesign, the brainstorming process, as well as the “welcome” page that was added. On the topic, we’ll explore the concept of a “welcome” page […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/22/">Episode 22: Creating a Welcome Page for Your Website</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> A little while back, the Rightly & Co. website underwent a little bit of a redesign. In today’s episode, we’ll take a little time to talk about what went into this redesign, the brainstorming process, as well as the “welcome” page that was added.

On the topic, we’ll explore the concept of a “welcome” page and if it’s something you may want to consider for your site.

The topics we’ll cover in this episode:

  • The Rightly & Co. website redesign
  • Introducing the concept of a “welcome” page
  • Considering when a welcome page is suitable
  • A simple way to incorporate a welcome page on your WordPress website

Tools to Explore

Great Welcome Pages

The post Episode 22: Creating a Welcome Page for Your Website appeared first on Rightly & Co..

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A little while back, the Rightly & Co. website underwent a little bit of a redesign. In today’s episode, we’ll take a little time to talk about what went into this redesign, the brainstorming process, as well as the “welcome” page that was added. A little while back, the Rightly & Co. website underwent a little bit of a redesign. In today’s episode, we’ll take a little time to talk about what went into this redesign, the brainstorming process, as well as the “welcome” page that was added. On the topic, we’ll explore the concept of a “welcome” page […] Thomas McGee clean 33:39 7959
Episode 21: The Potential Brand Impact of Raising Your Prices https://rightly.co/podcast/21/ Tue, 13 Sep 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7910 https://rightly.co/podcast/21/#respond https://rightly.co/podcast/21/feed/ 0 <p>Pricing can be one of the most difficult things to nail down when if comes to offering your own products or services. Once you do finally come to grips with what to charge, there’s always the potential you’ll need to change those prices in the future. There’s a number of different factors that can come […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/21/">Episode 21: The Potential Brand Impact of Raising Your Prices</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Pricing can be one of the most difficult things to nail down when if comes to offering your own products or services.

Once you do finally come to grips with what to charge, there’s always the potential you’ll need to change those prices in the future. There’s a number of different factors that can come into play here. Anything from increasing hard costs, an increase in value being delivered, or even the need to scale as a business.

The question is, what impact does this have on our brand? In today’s episode, we dive into a couple of companies that raised their prices, the reactions they received from their most outspoken customers, and as always, what we can learn from it.

The topics we’ll cover in this episode:

  • Evernote wants you to pay an extra two dollars
  • Netflix raises it’s pricing an entire dollar
  • Reactions to the price raises
  • Things to consider when building out your pricing structure

Recommended Reading

Considering a subscription-based pricing model? Check out the recent interview with Anne Janzer where we tackle this topic at length.

The post Episode 21: The Potential Brand Impact of Raising Your Prices appeared first on Rightly & Co..

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Pricing can be one of the most difficult things to nail down when if comes to offering your own products or services. Once you do finally come to grips with what to charge, there’s always the potential you’ll need to change those prices in the future. Pricing can be one of the most difficult things to nail down when if comes to offering your own products or services. Once you do finally come to grips with what to charge, there’s always the potential you’ll need to change those prices in the future. There’s a number of different factors that can come […] Thomas McGee clean 30:38 7910
Episode 20: Tools for Setting Up an Online Shop https://rightly.co/podcast/20/ Tue, 06 Sep 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7792 https://rightly.co/podcast/20/#respond https://rightly.co/podcast/20/feed/ 0 <p>In this episode, we’ll dive into two popular and easy-to-implement ways to start selling products on your WordPress-based website. Whether you’re looking to sell a couple of Ebooks, an online course, or even physical products, we’ll dive into some free and paid options that can help you get up and running. The topics we’ll cover […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/20/">Episode 20: Tools for Setting Up an Online Shop</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In this episode, we’ll dive into two popular and easy-to-implement ways to start selling products on your WordPress-based website.

Whether you’re looking to sell a couple of Ebooks, an online course, or even physical products, we’ll dive into some free and paid options that can help you get up and running.

The topics we’ll cover in this episode:

  • Gumroad: one of the quickest and easiest ways to start selling digital products
  • Integrating Gumroad into your website
  • WooCommerce: a powerful, robust, fully-featured online shop platform for WordPress
  • WooCommerce extensions
  • Determining which avenue works best for your goals

Recommended Resources

The post Episode 20: Tools for Setting Up an Online Shop appeared first on Rightly & Co..

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In this episode, we’ll dive into two popular and easy-to-implement ways to start selling products on your WordPress-based website. Whether you’re looking to sell a couple of Ebooks, an online course, or even physical products, In this episode, we’ll dive into two popular and easy-to-implement ways to start selling products on your WordPress-based website. Whether you’re looking to sell a couple of Ebooks, an online course, or even physical products, we’ll dive into some free and paid options that can help you get up and running. The topics we’ll cover […] Thomas McGee clean 32:56 7792
Episode 19: What’s Wrong with WordPress Theme Marketplaces? https://rightly.co/podcast/19/ Tue, 30 Aug 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7774 https://rightly.co/podcast/19/#respond https://rightly.co/podcast/19/feed/ 0 <p>After working pretty extensively with a number of different “premium theme marketplaces” in the WordPress realm, we’ve made some pretty interesting discoveries. In this episode, we’ll dive into some of the common problems in the WordPress theme marketplace and what is currently being done to help alleviate a number of these common issues for those […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/19/">Episode 19: What’s Wrong with WordPress Theme Marketplaces?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> After working pretty extensively with a number of different “premium theme marketplaces” in the WordPress realm, we’ve made some pretty interesting discoveries.

In this episode, we’ll dive into some of the common problems in the WordPress theme marketplace and what is currently being done to help alleviate a number of these common issues for those looking to buy themes.

The topics we’ll cover in this episode:

  • Multi-purpose themes
  • Cluttered, ridiculously difficult to use site customization options
  • Hefty, bloated theme frameworks that make for a slow website
  • Manual theme and plugin updates
  • Limited, unreliable support
  • Frameworks that limit the functionality and customization abilities of WordPress

In addition, we’ll cover:

  • A new theme marketplace with a different approach: Notable Themes
  • Some of the ways Notable Themes is different
  • Ongoing examples and lessons learned through Notable Themes on the topic of design and brand identity

Related Episode:

Lastly, here’s a little intro video to give you a little more insight into the thinking behind Notable Themes:

The post Episode 19: What’s Wrong with WordPress Theme Marketplaces? appeared first on Rightly & Co..

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After working pretty extensively with a number of different “premium theme marketplaces” in the WordPress realm, we’ve made some pretty interesting discoveries. In this episode, we’ll dive into some of the common problems in the WordPress theme marketp... After working pretty extensively with a number of different “premium theme marketplaces” in the WordPress realm, we’ve made some pretty interesting discoveries. In this episode, we’ll dive into some of the common problems in the WordPress theme marketplace and what is currently being done to help alleviate a number of these common issues for those […] Thomas McGee clean 27:59 7774
Episode 18: Fixed Pricing vs. Subscription Pricing with Anne Janzer https://rightly.co/podcast/18/ Tue, 23 Aug 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7730 https://rightly.co/podcast/18/#respond https://rightly.co/podcast/18/feed/ 0 <p>Creating products and services is at the heart of any successful business—big or small. Anne Janzer joins the show today to discuss the importance of “the subscription economy” and why it’s beginning to change the landscape of how products and services are sold. We dive into specific examples like Adobe, Amazon, and even a food […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/18/">Episode 18: Fixed Pricing vs. Subscription Pricing with Anne Janzer</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Creating products and services is at the heart of any successful business—big or small.

Anne Janzer joins the show today to discuss the importance of “the subscription economy” and why it’s beginning to change the landscape of how products and services are sold.

We dive into specific examples like Adobe, Amazon, and even a food delivery service—in addition to some practical tools you can start using to implement your own subscription-based products and services.

Bonus: If you would like to get a free audio copy of Anne’s book, Subscription Marketing, go here.*

Topics Discussed

  • What is the subscription economy?
  • Companies that are doing well with a subscription model
  • The pros and cons of a fixed pricing model versus a subscription
  • Things to watch out for when adopting a subscription model
  • Useful tools for switching to a subscription model

Recommended Resources

* This is an affiliate link for which I may receive a small commission for new signups.

The post Episode 18: Fixed Pricing vs. Subscription Pricing with Anne Janzer appeared first on Rightly & Co..

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Creating products and services is at the heart of any successful business—big or small. Anne Janzer joins the show today to discuss the importance of “the subscription economy” and why it’s beginning to change the landscape of how products and services... Creating products and services is at the heart of any successful business—big or small. Anne Janzer joins the show today to discuss the importance of “the subscription economy” and why it’s beginning to change the landscape of how products and services are sold. We dive into specific examples like Adobe, Amazon, and even a food […] Thomas McGee clean 33:51 7730
Episode 17: Building an Effective Homepage https://rightly.co/podcast/17/ Tue, 16 Aug 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7712 https://rightly.co/podcast/17/#respond https://rightly.co/podcast/17/feed/ 0 <p>A site’s homepage has historically been little like the welcome mat for new visitors. However, with social media and search engines providing direct links to various areas of your site—the homepage’s prominence has slowly begun to fade. The question is: what should you do with your homepage and how can you utilize it effectively in […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/17/">Episode 17: Building an Effective Homepage</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> A site’s homepage has historically been little like the welcome mat for new visitors. However, with social media and search engines providing direct links to various areas of your site—the homepage’s prominence has slowly begun to fade.

The question is: what should you do with your homepage and how can you utilize it effectively in today’s age of search and social? In this episode, we’ll explore exactly this with a number of practical examples and strategies you can apply to your site, today.

The topics we’ll cover in this episode:

Homepage Examples

Recommended Tools

The post Episode 17: Building an Effective Homepage appeared first on Rightly & Co..

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A site’s homepage has historically been little like the welcome mat for new visitors. However, with social media and search engines providing direct links to various areas of your site—the homepage’s prominence has slowly begun to fade. A site’s homepage has historically been little like the welcome mat for new visitors. However, with social media and search engines providing direct links to various areas of your site—the homepage’s prominence has slowly begun to fade. The question is: what should you do with your homepage and how can you utilize it effectively in […] Thomas McGee clean 25:31 7712
Episode 16: Building the Grammar Girl Brand with Mignon Fogarty https://rightly.co/podcast/16/ Tue, 09 Aug 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7660 https://rightly.co/podcast/16/#respond https://rightly.co/podcast/16/feed/ 0 <p>Today we have a special guest on The Rightly & Co. show who’s known by many as “Grammar Girl.” Her name is Mignon Fogarty and, in addition to being the host of the Grammar Girl podcast, she’s the Founder of Quick and Dirty Tricks, and chair of media entrepreneurship at the Reynolds School of Journalism […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/16/">Episode 16: Building the Grammar Girl Brand with Mignon Fogarty</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Today we have a special guest on The Rightly & Co. show who’s known by many as “Grammar Girl.” Her name is Mignon Fogarty and, in addition to being the host of the Grammar Girl podcast, she’s the Founder of Quick and Dirty Tricks, and chair of media entrepreneurship at the Reynolds School of Journalism in Nevada.

During this interview, we’ll explore a number of the projects Mignon has undertaken as well as what she has done to continually build the Grammar Girl brand.

Here are links to some of the projects and sites that were discussed during the interview:

The post Episode 16: Building the Grammar Girl Brand with Mignon Fogarty appeared first on Rightly & Co..

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Today we have a special guest on The Rightly & Co. show who’s known by many as “Grammar Girl.” Her name is Mignon Fogarty and, in addition to being the host of the Grammar Girl podcast, she’s the Founder of Quick and Dirty Tricks, Today we have a special guest on The Rightly & Co. show who’s known by many as “Grammar Girl.” Her name is Mignon Fogarty and, in addition to being the host of the Grammar Girl podcast, she’s the Founder of Quick and Dirty Tricks, and chair of media entrepreneurship at the Reynolds School of Journalism […] Thomas McGee clean 30:21 7660
Episode 15: MailChimp vs. ConvertKit https://rightly.co/podcast/15/ Tue, 02 Aug 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7632 https://rightly.co/podcast/15/#respond https://rightly.co/podcast/15/feed/ 0 <p>Building an Email list is pivotal to any successful web strategy. Today, we’ll explore two popular services, MailChimp and ConvertKit*, to determine which will help you accomplish your goal of building an Email list, more effectively. The topics we’ll cover in this episode: The pros of MailChimp Free Easy to use Beautiful templates and designs […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/15/">Episode 15: MailChimp vs. ConvertKit</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Building an Email list is pivotal to any successful web strategy. Today, we’ll explore two popular services, MailChimp and ConvertKit*, to determine which will help you accomplish your goal of building an Email list, more effectively.

The topics we’ll cover in this episode:

  • The pros of MailChimp
    • Free
    • Easy to use
    • Beautiful templates and designs
    • Robust RSS-based campaign generator
  • The cons of MailChimp
    • Duplicate subscribers
    • Limited list managing tools
    • Limited list organizational abilities
  • The pros of ConvertKit
    • No duplicate subscribers
    • Tag-based subscriber organization
    • Powerful segmentation abilities
    • Sequences
    • Automation
    • Robust form and landing page creation
  • The cons of ConvertKit
    • Limited design options
    • Limited RSS campaign options
  • Deciding which works best for your goals

Recommended resource:

  • Check out this page to see an example of creating multiple opt-in forms via ConvertKit.

* This is an affiliate link.

The post Episode 15: MailChimp vs. ConvertKit appeared first on Rightly & Co..

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Building an Email list is pivotal to any successful web strategy. Today, we’ll explore two popular services, MailChimp and ConvertKit*, to determine which will help you accomplish your goal of building an Email list, more effectively. Building an Email list is pivotal to any successful web strategy. Today, we’ll explore two popular services, MailChimp and ConvertKit*, to determine which will help you accomplish your goal of building an Email list, more effectively. The topics we’ll cover in this episode: The pros of MailChimp Free Easy to use Beautiful templates and designs […] Thomas McGee clean 30:41 7632
Episode 14: What Type of WordPress Theme Should I Choose? https://rightly.co/podcast/14/ Tue, 26 Jul 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7501 https://rightly.co/podcast/14/#respond https://rightly.co/podcast/14/feed/ 0 <p>So you’ve decided to use WordPress for your site—now what? As one of the most common questions I get when working with new clients seeking to start (or switch) their site over to WordPress, there’s a wide variety of different possible directions to go. In this episode we tackle the three main types of WordPress […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/14/">Episode 14: What Type of WordPress Theme Should I Choose?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> So you’ve decided to use WordPress for your site—now what? As one of the most common questions I get when working with new clients seeking to start (or switch) their site over to WordPress, there’s a wide variety of different possible directions to go.

In this episode we tackle the three main types of WordPress themes as well as the pros and cons to each choice so you can make an informed decision on which will work best for your brand.

The topics we’ll cover in this episode:

  • Pre-built (or template) WordPress Themes
  • Child themes
  • Custom-built WordPress themes

Places to purchase pre-built WordPress themes:

Recommended reading:

The post Episode 14: What Type of WordPress Theme Should I Choose? appeared first on Rightly & Co..

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So you’ve decided to use WordPress for your site—now what? As one of the most common questions I get when working with new clients seeking to start (or switch) their site over to WordPress, there’s a wide variety of different possible directions to go.... So you’ve decided to use WordPress for your site—now what? As one of the most common questions I get when working with new clients seeking to start (or switch) their site over to WordPress, there’s a wide variety of different possible directions to go. In this episode we tackle the three main types of WordPress […] Thomas McGee clean 28:53 7501
Episode 13: Building and Reaching Your Audience with Chris Coyier https://rightly.co/podcast/13/ Tue, 19 Jul 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7515 https://rightly.co/podcast/13/#respond https://rightly.co/podcast/13/feed/ 0 <p>Today, Chris Coyier of CSS-Tricks.com joins the program to talk about what it takes to build a successful online platform, community, and even self-publishing a book. During the interview, Chris made mention of the book Design for Community by Derek Powazek which you can check out here: Design for Community If you would like to […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/13/">Episode 13: Building and Reaching Your Audience with Chris Coyier</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Today, Chris Coyier of CSS-Tricks.com joins the program to talk about what it takes to build a successful online platform, community, and even self-publishing a book.

During the interview, Chris made mention of the book Design for Community by Derek Powazek which you can check out here:

If you would like to get a little more information about the book, check out Chris’ write-up, here:

To learn more about Chris, feel free to check out some of his websites mentioned on the show:

The post Episode 13: Building and Reaching Your Audience with Chris Coyier appeared first on Rightly & Co..

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Today, Chris Coyier of CSS-Tricks.com joins the program to talk about what it takes to build a successful online platform, community, and even self-publishing a book. During the interview, Chris made mention of the book Design for Community by Derek Po... Today, Chris Coyier of CSS-Tricks.com joins the program to talk about what it takes to build a successful online platform, community, and even self-publishing a book. During the interview, Chris made mention of the book Design for Community by Derek Powazek which you can check out here: Design for Community If you would like to […] Thomas McGee clean 28:43 7515
Episode 12: Elements of an Effective Book Cover Design https://rightly.co/podcast/12/ Tue, 12 Jul 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7453 https://rightly.co/podcast/12/#respond https://rightly.co/podcast/12/feed/ 0 <p>It seems like just about everyone has either written a book, is writing one, or plans to. However, in the world of self-publishing, there’s a lot of really ineffective not-so-high-quality book designs out there. In this episode, I’ll go through some of the key facets of what make an effective, high-quality book cover design that […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/12/">Episode 12: Elements of an Effective Book Cover Design</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> It seems like just about everyone has either written a book, is writing one, or plans to. However, in the world of self-publishing, there’s a lot of really ineffective not-so-high-quality book designs out there.

In this episode, I’ll go through some of the key facets of what make an effective, high-quality book cover design that rivals those produced by traditional publishers and bestsellers.

The topics we’ll cover in this episode:

  • What is a book cover design?
  • Why does book design matter?
  • The “self-published” test
  • The most important design elements: the title and subtitle
  • Knowing your market
  • Less is more
  • Get the mood right
  • The wow factor

The post Episode 12: Elements of an Effective Book Cover Design appeared first on Rightly & Co..

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It seems like just about everyone has either written a book, is writing one, or plans to. However, in the world of self-publishing, there’s a lot of really ineffective not-so-high-quality book designs out there. In this episode, It seems like just about everyone has either written a book, is writing one, or plans to. However, in the world of self-publishing, there’s a lot of really ineffective not-so-high-quality book designs out there. In this episode, I’ll go through some of the key facets of what make an effective, high-quality book cover design that […] Thomas McGee clean 26:20 7453
Episode 11: Bulky Images May be Killing Your Website’s User Experience (and What to Do About It) https://rightly.co/podcast/11/ Tue, 05 Jul 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7426 https://rightly.co/podcast/11/#comments https://rightly.co/podcast/11/feed/ 2 <p>In today’s digital age, it’s no surprise that just about everyone browses the web on the go. Plus, with phone carriers offering more and more data plans, it’s becoming increasingly likely that a portion of your site visitors may be using your site via mobile. The question is: are you killing their data plan? One […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/11/">Episode 11: Bulky Images May be Killing Your Website’s User Experience (and What to Do About It)</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In today’s digital age, it’s no surprise that just about everyone browses the web on the go. Plus, with phone carriers offering more and more data plans, it’s becoming increasingly likely that a portion of your site visitors may be using your site via mobile.

The question is: are you killing their data plan? One of the most common problems across modern sites is uploading necessarily large images and media—costing users precious data, bandwidth, and speed.

All of these things play an important role in creating a quality user experience for your user.

Fortunately, solving this problem is now easier than ever. In this episode, we’ll dive into a free tool called TinyPNG and how you can start optimizing your site images, today.

The topics we’ll cover in this episode:

Interesting stats from Pew Research:

PI_2015-04-01_smartphones_01

  • 10% of Americans own a smartphone but do not have any other form of high-speed internet access at home beyond their phone’s data plan.
  • Using a broader measure of the access options available to them, 15% of Americans own a smartphone but say that they have a limited number of ways to get online other than their cell phone.

Other stats:

  • 68% of smartphone owners use their phone at least occasionally to follow along with breaking news events, with 33% saying that they do this “frequently.”
  • 67% use their phone to share pictures, videos, or commentary about events happening in their community, with 35% doing so frequently.
  • 56% use their phone at least occasionally to learn about community events or activities, with 18% doing this “frequently.”

Also, if you’re interested in using the TinyPNG WordPress plugin, here’s a quick video tutorial that shows you how to get up and running:

Recommended Resources

The post Episode 11: Bulky Images May be Killing Your Website’s User Experience (and What to Do About It) appeared first on Rightly & Co..

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In today’s digital age, it’s no surprise that just about everyone browses the web on the go. Plus, with phone carriers offering more and more data plans, it’s becoming increasingly likely that a portion of your site visitors may be using your site via ... In today’s digital age, it’s no surprise that just about everyone browses the web on the go. Plus, with phone carriers offering more and more data plans, it’s becoming increasingly likely that a portion of your site visitors may be using your site via mobile. The question is: are you killing their data plan? One […] Thomas McGee clean 7426
Episode 10: An Essential Site for Design Ideas and Inspiration https://rightly.co/podcast/10/ Tue, 28 Jun 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7365 https://rightly.co/podcast/10/#respond https://rightly.co/podcast/10/feed/ 0 <p>Finding design ideas and inspiration can be a little tricky, especially when design isn’t an integral part of what you do. However, if you’re involved in the design process, having a general awareness of current trends and styles can be essential. In this episode, we’ll take a little time to explore the site Dribbble, as […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/10/">Episode 10: An Essential Site for Design Ideas and Inspiration</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Finding design ideas and inspiration can be a little tricky, especially when design isn’t an integral part of what you do. However, if you’re involved in the design process, having a general awareness of current trends and styles can be essential.

In this episode, we’ll take a little time to explore the site Dribbble, as well as some ways you can utilize it effectively—either for getting ideas for your own upcoming projects, staying up-to-date with changes in the industry, or even hiring a designer.

Best of all, you can get a behind-the-scenes look at designs being created by big brands like Dropbox, Evernote, Instagram, Facebook, Twitter, Google, MailChimp, and many others.

The topics we’ll cover in this episode:

Designers and brands to follow:

The post Episode 10: An Essential Site for Design Ideas and Inspiration appeared first on Rightly & Co..

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Finding design ideas and inspiration can be a little tricky, especially when design isn’t an integral part of what you do. However, if you’re involved in the design process, having a general awareness of current trends and styles can be essential. Finding design ideas and inspiration can be a little tricky, especially when design isn’t an integral part of what you do. However, if you’re involved in the design process, having a general awareness of current trends and styles can be essential. In this episode, we’ll take a little time to explore the site Dribbble, as […] Thomas McGee clean 19:44 7365
Episode 9: Should You Have a Slider on Your Website? https://rightly.co/podcast/9/ Tue, 21 Jun 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7356 https://rightly.co/podcast/9/#respond https://rightly.co/podcast/9/feed/ 0 <p>In this episode, we’ll explore the controversial topic of website sliders and whether you should use one on your website. I’ll also touch on some general usability practices to keep in mind. Practices which are essential when it comes to serving regular readers and new visitors to your website. The topics we’ll cover in this […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/9/">Episode 9: Should You Have a Slider on Your Website?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In this episode, we’ll explore the controversial topic of website sliders and whether you should use one on your website. I’ll also touch on some general usability practices to keep in mind. Practices which are essential when it comes to serving regular readers and new visitors to your website.

The topics we’ll cover in this episode:

  • What is a website slider?
  • Study: website sliders by the numbers
  • Example: what’s the experience of website sliders for the average user?
  • Focus: an outside the box reason for ditching the slider
  • Keep user experience in the forefront when adding (or removing website features)

Recommended Resources

The post Episode 9: Should You Have a Slider on Your Website? appeared first on Rightly & Co..

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In this episode, we’ll explore the controversial topic of website sliders and whether you should use one on your website. I’ll also touch on some general usability practices to keep in mind. Practices which are essential when it comes to serving regula... In this episode, we’ll explore the controversial topic of website sliders and whether you should use one on your website. I’ll also touch on some general usability practices to keep in mind. Practices which are essential when it comes to serving regular readers and new visitors to your website. The topics we’ll cover in this […] Thomas McGee clean 18:27 7356
Episode 8: No, Don’t Crowdsource Your Logo Design https://rightly.co/podcast/8/ Tue, 14 Jun 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7351 https://rightly.co/podcast/8/#respond https://rightly.co/podcast/8/feed/ 0 <p>Crowdsourcing (or logo design contests) have become one of the most popular ways for new brands to acquire a logo for their new endeavor. In this episode, we’ll explore why this is a really bad idea and an alternate route your should explore before tossing the future success of your brand to a mob of […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/8/">Episode 8: No, Don’t Crowdsource Your Logo Design</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Crowdsourcing (or logo design contests) have become one of the most popular ways for new brands to acquire a logo for their new endeavor.

In this episode, we’ll explore why this is a really bad idea and an alternate route your should explore before tossing the future success of your brand to a mob of designers.

The topics we’ll cover in this episode:

  • Quality Over Quantity
  • Design Is A Process
  • Pretty Design Is Only Half the Battle
  • The Concept Isn’t As Much of a “Bang-for-Your-Buck” as You Might Think

Recommended Reading

The post Episode 8: No, Don’t Crowdsource Your Logo Design appeared first on Rightly & Co..

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Crowdsourcing (or logo design contests) have become one of the most popular ways for new brands to acquire a logo for their new endeavor. In this episode, we’ll explore why this is a really bad idea and an alternate route your should explore before tos... Crowdsourcing (or logo design contests) have become one of the most popular ways for new brands to acquire a logo for their new endeavor. In this episode, we’ll explore why this is a really bad idea and an alternate route your should explore before tossing the future success of your brand to a mob of […] Thomas McGee clean 20:26 7351
Episode 7: Coca-Cola Gets a Rebrand https://rightly.co/podcast/7/ Tue, 07 Jun 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7338 https://rightly.co/podcast/7/#respond https://rightly.co/podcast/7/feed/ 0 <p>Coca-Cola is one of the most prominent brands in existence. In this episode, will dive into the strategy behind their new packaging that’s rolling out in 2016 and 2017, and what we can learn as we consider the packaging and branding of our own endeavors. The topics we’ll cover in this episode: Details about Coca-Cola’s […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/7/">Episode 7: Coca-Cola Gets a Rebrand</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> Coca-Cola is one of the most prominent brands in existence. In this episode, will dive into the strategy behind their new packaging that’s rolling out in 2016 and 2017, and what we can learn as we consider the packaging and branding of our own endeavors.

The topics we’ll cover in this episode:

  • Details about Coca-Cola’s big packaging rebrand
  • What we can learn and implement in our own branding endeavors

Here’s a look at Coca-Cola’s rebranded cans and bottles:

bottles cans

Recommended Reading

The post Episode 7: Coca-Cola Gets a Rebrand appeared first on Rightly & Co..

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Coca-Cola is one of the most prominent brands in existence. In this episode, will dive into the strategy behind their new packaging that’s rolling out in 2016 and 2017, and what we can learn as we consider the packaging and branding of our own endeavor... Coca-Cola is one of the most prominent brands in existence. In this episode, will dive into the strategy behind their new packaging that’s rolling out in 2016 and 2017, and what we can learn as we consider the packaging and branding of our own endeavors. The topics we’ll cover in this episode: Details about Coca-Cola’s […] Thomas McGee clean 25:14 7338
Episode 6: The Most Dangerous Words in Design https://rightly.co/podcast/6/ Tue, 31 May 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7333 https://rightly.co/podcast/6/#respond https://rightly.co/podcast/6/feed/ 0 <p>In this episode, we’ll discuss the most dangerous words in design, what you can do to avoid the pitfalls of using them, and how to ensure your design effectively communicates to those for whom it’s intended. The tips/topics we’ll cover in this episode: Consider who your design is meant to reach If you’re working with […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/6/">Episode 6: The Most Dangerous Words in Design</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In this episode, we’ll discuss the most dangerous words in design, what you can do to avoid the pitfalls of using them, and how to ensure your design effectively communicates to those for whom it’s intended.

The tips/topics we’ll cover in this episode:

  • Consider who your design is meant to reach
  • If you’re working with a professional designer, value his or her opinion and feedback
  • Consider if you would take the same approach to your mechanic that you do toward your designer
  • Partner with your designer—make him or her a co-pilot rather than a chauffeur
  • Consider what it is you’re trying to portray or accomplish and let your designer help you determine how best to creatively and visually accomplish that
  • Research your market and stay on brand

The post Episode 6: The Most Dangerous Words in Design appeared first on Rightly & Co..

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In this episode, we’ll discuss the most dangerous words in design, what you can do to avoid the pitfalls of using them, and how to ensure your design effectively communicates to those for whom it’s intended. In this episode, we’ll discuss the most dangerous words in design, what you can do to avoid the pitfalls of using them, and how to ensure your design effectively communicates to those for whom it’s intended. The tips/topics we’ll cover in this episode: Consider who your design is meant to reach If you’re working with […] Thomas McGee clean 19:44 7333
Episode 5: A Free Tool That Might Make You Drop Dropbox https://rightly.co/podcast/5/ Tue, 24 May 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7322 https://rightly.co/podcast/5/#respond https://rightly.co/podcast/5/feed/ 0 <p>In this episode, we’re going to discuss a tool that made me drop Dropbox and why you may want to consider the same. On occasion, I’m going to make a point of taking the time to highlight a specific tool sometimes free, other times paid, but always useful for getting more done or building your […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/5/">Episode 5: A Free Tool That Might Make You Drop Dropbox</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In this episode, we’re going to discuss a tool that made me drop Dropbox and why you may want to consider the same.

On occasion, I’m going to make a point of taking the time to highlight a specific tool sometimes free, other times paid, but always useful for getting more done or building your brand.

The topics we’ll cover in this episode:

  • Why I dropped Dropbox
  • Sync is a pretty amazing (and free) file syncing tool

Recommended Resources

Recommended Reading

* This is an affiliate link

The post Episode 5: A Free Tool That Might Make You Drop Dropbox appeared first on Rightly & Co..

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In this episode, we’re going to discuss a tool that made me drop Dropbox and why you may want to consider the same. On occasion, I’m going to make a point of taking the time to highlight a specific tool sometimes free, other times paid, In this episode, we’re going to discuss a tool that made me drop Dropbox and why you may want to consider the same. On occasion, I’m going to make a point of taking the time to highlight a specific tool sometimes free, other times paid, but always useful for getting more done or building your […] Thomas McGee clean 21:08 7322
Episode 4: What’s So Important About Branding? https://rightly.co/podcast/4/ Tue, 17 May 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7248 https://rightly.co/podcast/4/#respond https://rightly.co/podcast/4/feed/ 0 <p>A brand is integral to just about any venture. Whether a business, an organization, a product, or an individual; a brand is a way to tell the world who you are. In this episode, we’ll dive into the basics of what a brand is, what a brand is not, as well as some general ideas […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/4/">Episode 4: What’s So Important About Branding?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> A brand is integral to just about any venture. Whether a business, an organization, a product, or an individual; a brand is a way to tell the world who you are.

In this episode, we’ll dive into the basics of what a brand is, what a brand is not, as well as some general ideas you can take away as you begin building your own brand.

The topics we’ll cover in this episode:

Additional reading:

Consider taking a little time to write down the following three things to begin the process of becoming more strategic with your brand:

  1. Define your target market
  2. Establish your tone, mood, and/or style
  3. Hone in on your core message

The post Episode 4: What’s So Important About Branding? appeared first on Rightly & Co..

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A brand is integral to just about any venture. Whether a business, an organization, a product, or an individual; a brand is a way to tell the world who you are. In this episode, we’ll dive into the basics of what a brand is, what a brand is not, A brand is integral to just about any venture. Whether a business, an organization, a product, or an individual; a brand is a way to tell the world who you are. In this episode, we’ll dive into the basics of what a brand is, what a brand is not, as well as some general ideas […] Thomas McGee clean 18:58 7248
Episode 3: Why WordPress? https://rightly.co/podcast/3/ Tue, 10 May 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7215 https://rightly.co/podcast/3/#respond https://rightly.co/podcast/3/feed/ 0 <p>In a previous episode, I had made reference to WordPress in the range of topics we’ll discuss on this show. In this episode, I’ll take a little time to explore what WordPress is (for those who aren’t familiar with it) as well as why I’ve personally decided to design and develop exclusively on the platform. […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/3/">Episode 3: Why WordPress?</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In a previous episode, I had made reference to WordPress in the range of topics we’ll discuss on this show. In this episode, I’ll take a little time to explore what WordPress is (for those who aren’t familiar with it) as well as why I’ve personally decided to design and develop exclusively on the platform.

First, however, let’s nail down what WordPress is. The WordPress.org site says it best:

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

Everything you see here, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. (More than most commercial platforms.) It also means you are free to use it for anything from your recipe site to a Fortune 500 web sitewithout paying anyone a license fee and a number of other important freedoms.

And here’s a brief history:

WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPLv2 (or later). It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product. We hope by focusing on user experience and web standards we can create a tool different from anything else out there.

For a bit more about WordPress’ history check out the WordPress Wikipedia page or this page on our own Codex.

Now that we’ve touched briefly on what WordPress is, why should you use it?

  1. It’s free
  2. It has a ton of themes and styles from which to choose
  3. It’s incredibly customizable
  4. It’s writer-friendly
  5. Support is a dime-a-dozen
Here’s some places where you can find WordPress themes:
Some useful plugins:
  • BackupWordPress: Create your own scheduled backups of your WordPress website.
  • Auto Post Thumbnail: Automatically create a thumbnail or “feature image” of your post’s first image.
  • WordPress Editorial Calendar: View your posts in a calendar format with the ability to drag and drop to reschedule and rearrange them.
  • CoSchedule: a paid social and post calendar plugin.*

Further reading: 5 Reasons Why WordPress Is a Writer’s Best Friend (not just for Writers!)

*This is an affiliate link.

The post Episode 3: Why WordPress? appeared first on Rightly & Co..

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In a previous episode, I had made reference to WordPress in the range of topics we’ll discuss on this show. In this episode, I’ll take a little time to explore what WordPress is (for those who aren’t familiar with it) as well as why I’ve personally dec... In a previous episode, I had made reference to WordPress in the range of topics we’ll discuss on this show. In this episode, I’ll take a little time to explore what WordPress is (for those who aren’t familiar with it) as well as why I’ve personally decided to design and develop exclusively on the platform. […] Thomas McGee clean 21:31 7215
Episode 2: The Importance of Good Design https://rightly.co/podcast/2/ Tue, 03 May 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7178 https://rightly.co/podcast/2/#respond https://rightly.co/podcast/2/feed/ 0 <p>In this episode, we’ll explore some of the basic aspects of good design and expel some common misconceptions while we’re at it. We’ll mainly use book jacket design as the primary example, but this applies equally to websites, print materials, advertisements, and just about any other design you can think of. Some of the top […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/2/">Episode 2: The Importance of Good Design</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In this episode, we’ll explore some of the basic aspects of good design and expel some common misconceptions while we’re at it.

We’ll mainly use book jacket design as the primary example, but this applies equally to websites, print materials, advertisements, and just about any other design you can think of.
Some of the top misconceptions:
  1. “Design is all about making something look pretty”
  2. “Design is solely an art form”
  3. “Good design is all about breaking the rules”
  4. “My personal preferences are an accurate gauge for what is and isn’t good design”
What makes good design?
  1. Clarity: Design is a visual medium through which we’re communicating a message. Just as in a conversation, using a paragraph when a sentence will do, will confuse the main point being made. As it’s been written, the more the words, the less the meaning. The same concept applies to design. The old adage “less is more” applies to just about any design.
  2. Accuracy: Someone can create the most beautiful design in the history of man, but if it doesn’t fit the subject matter, it’s all for naught. That’s why the best designs are those that fit the subject matter, target market, and successfully capture the mood needing to be portrayed.
  3. Uniqueness: Often times when designing a book jacket, the goal is to deliver something that not only fits the subject matter, but does so in an unexpected fashion. Often times I’ll look through hundreds of book jackets pertaining to a specific genre—not for the purpose of copying, but just the opposite, strategizing how I can deliver a design that will stand out from the crowd.
  4. Functionality: This pertains to designs that are more interactive in nature, yet it’s an important aspect nonetheless. Paraphrasing Steve Jobs who once said design isn’t about how it looks, it’s how it works. That’s exactly right. Similar to paint on a house, a design is only as strong as the functionality it sits upon.
Why is good design important?
  • For better or worse, design is most often a first impression.
  • Good design can be the difference between making your point loud and clear, and completely confusing your audience.
  • A design plays a large role in how you’re remembered, again, for better or for worse.
  • Most importantly, good design is a way to serve your audience.
More in-depth study

*This is an Amazon affiliate link.

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In this episode, we’ll explore some of the basic aspects of good design and expel some common misconceptions while we’re at it. We’ll mainly use book jacket design as the primary example, but this applies equally to websites, print materials, In this episode, we’ll explore some of the basic aspects of good design and expel some common misconceptions while we’re at it. We’ll mainly use book jacket design as the primary example, but this applies equally to websites, print materials, advertisements, and just about any other design you can think of. Some of the top […] Thomas McGee clean 24:18 7178
Episode 1: Hello World! https://rightly.co/podcast/1/ Tue, 26 Apr 2016 13:00:00 +0000 http://rightly.wpengine.com/?post_type=podcast&p=7172 https://rightly.co/podcast/1/#comments https://rightly.co/podcast/1/feed/ 2 <p>In this episode of The Rightly & Co. show, I’ll explore some of the topics that will span future episodes as well as a brief background of my history in design and development. I’ll also take a quick moment to go over who this show is for—it’s not just designers! My background: I am a […]</p> <p>The post <a rel="nofollow" href="https://rightly.co/podcast/1/">Episode 1: Hello World!</a> appeared first on <a rel="nofollow" href="https://rightly.co">Rightly & Co.</a>.</p> In this episode of The Rightly & Co. show, I’ll explore some of the topics that will span future episodes as well as a brief background of my history in design and development.

I’ll also take a quick moment to go over who this show is for—it’s not just designers!
My background:
  • I am a graphic designer and website developer and have been in the industry for about ten years now
  • I studied briefly at the Art Institute of Seattle before moving on to work as a Graphic Designer in the publishing industry
  • I’ve worked extensively on book jackets, print ads, web ads, brand identity and a bunch of other projects
  • I’m currently an independent Graphic Designer and undertake book jacket design projects, brand identity projects as well as a pretty wide range of WordPress-based design and development projects
Who is this show for?
  • Short answer: anyone who’s looking to build a brand
  • Small business owners
  • Large business owners
  • Writers, authors, or soon-to-be authors
  • Coaches, speakers, and entrepreneurs
  • Anyone with a website
  • Anyone looking to build a brand or platform
  • Or anyone who has an interest in design and branding!
What topics for the covering in future episodes?
  • Graphic design: If you’re not a graphic designer, you won’t have to worry, there’s not gonna be any in-depth tutorials or mind-bending concepts that we explore in depth. Instead, I’ll focus on design basics and how you can apply them in practical everyday life.
  • Branding: contrary to a popular misconception, Branding goes far beyond just a simple logo Mark or logo design. Branding goes the very heart and soul of your business company or what you do. I’ll be taking some time to explore current brands, trends, and the best tools, tips, and techniques to help you improve your brand in the most simple and streamlined way possible.
  • WordPress: as a guy who’s been developing WordPress websites for a little over half a decade, I’m pretty big on the WordPress platform. And chances are if you have a website you probably are too. That said, I’ll be going through a wide variety of different topics pertaining to WordPress including plug-ins, themes, best practices, and general news related to the WordPress platform.
  • Productivity: in today’s busy digital world it seems like every 10 minutes we have a new tool or app coming out that can help us get more things done. The problem is, there’s so many of them we can often times find ourselves wasting more time than we actually save when it comes to putting them in the practice. That’s why I’ll handpick the best of the bunch so you can get back to work.
  • Mailbag: I want to hear from you. Be sure to take a moment to drop by rightly.co/contact and hit me with your questions, comments, or feedback. I’m happy to take your questions and answer them in future episodes at length on whatever topic you want to find more information on.

The post Episode 1: Hello World! appeared first on Rightly & Co..

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In this episode of The Rightly & Co. show, I’ll explore some of the topics that will span future episodes as well as a brief background of my history in design and development. I’ll also take a quick moment to go over who this show is for—it’s not just... In this episode of The Rightly & Co. show, I’ll explore some of the topics that will span future episodes as well as a brief background of my history in design and development. I’ll also take a quick moment to go over who this show is for—it’s not just designers! My background: I am a […] Thomas McGee clean 9:50 7172