Against Discounts

Discounts are everywhere. We see them on billboards, commercials, signs, mailers, Emails, and—well everywhere.

In today’s episode, we’ll discuss why discounts are (almost) always a bad idea when it comes to your products and services.

We’ll discuss:

  • The common tactics of “discount pricing”
  • Offering more value that rather than lowering price
  • The last refuge of those who have no more value to add
  • Alternatives to price reduction
  • How brand comes into the equation



Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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