Episode 48: What Colgate Can Teach Us About Properly Extending a Brand

Building a brand, whether two months old or two hundred years old, lives or dies on how well it thrives in the market for which it’s intended.

As such, today I’ll be diving into a new brandstory that teaches us an essential lesson on why a well-defined, thought-out strategy is pivotal when it comes to extending a brand’s products and services.

The main topics we’ll cover in this episode:

  • The brandstory of Colgate
  • Why extending a brand needs a well-thought-out, strategic approach

Further reading:


Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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