Episode 46: What Type of Logo Best Fits Your Brand?

Especially in light of the increase in mobile web usage, lightweight, speedy websites are becoming increasingly imperative.

This the case, if you happen to have a website, or need one that focuses nearly entirely on content—a static website may be for you. I’ll give you the details.

Plus, today I’ll walk you through the various types of logos—ranging from the wordmark to the pictorial brand mark along with some basic guidelines for which brands these typically work best with.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

  • What is a logo?
  • The varying types of logos

Recommended tools and resources:

  • Dato CMS (for creating static websites)


Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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