Episode 40: Caswell-Massey, the Preferred Brand of George Washington

Is the internet helping or hurting the art of typography? A writer for The Atlantic makes the case that so-called “curly quotes” or “quote marks” (as they’re called in actuality) are becoming more and more an antiquity of old typesetters. We’ll give you the details.

Also, today I’ll be diving into another brandstory—exploring a brand that has a client base ranging from George Washington to John F. Kennedy.

Caswell-Massey on the corner of 25th and 5th Ave. in New York City. Image credit: Caswell-Massey, Facebook

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:

  • Origins of an early company called Dr. Hunters’ Dispensary
  • George Washington and John Quincy Adams brand of choice
  • An overview of the history of Caswell-Massey

Further reading:


Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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