Episode 4: What’s So Important About Branding?

A brand is integral to just about any venture. Whether a business, an organization, a product, or an individual; a brand is a way to tell the world who you are.

In this episode, we’ll dive into the basics of what a brand is, what a brand is not, as well as some general ideas you can take away as you begin building your own brand.

The topics we’ll cover in this episode:

Additional reading:

Consider taking a little time to write down the following three things to begin the process of becoming more strategic with your brand:

  1. Define your target market
  2. Establish your tone, mood, and/or style
  3. Hone in on your core message


Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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