Episode 37: How Color Can Affect Your Brand’s Influence

Last week, I touched on how mobile has continued its invasion of the brick and mortar shopping experience with Google enabling users to see how busy a store is at any give time. Today, I’ll touch on the upcoming Amazon Go stores which they’re hoping will reinvent the way people do grocery shopping.

Plus, so-called “flat design” is one of the most prominent design trends of the day. We’ll take a look at an article that challenges a common myth that a “flatter, more plain” design equals a better user experience.

Lastly, we’ll talk about color phycology and how the colors you use can have a dramatic impact on your brand’s influence.

Recommended stories mentioned in this episode:

The main topics we’ll cover in this episode:


Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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