Episode 35: Staying True to Your Brand’s Core Appeal

Uncategorized December 20, 2016

Most of us are aware of the fact that WordPress is pretty popular, however, you may be surprised to hear just how popular the open source web platform has become. I’ll give you the latest stats on how much of the web is running on WordPress as we near the end of 2016.

Plus, the holiday’s arrival usually means crowds—as a result—Google can now reportedly tell you how busy or crowded a specific store is at any given time. An interesting story on mobile usability’s continued infiltration of the brick and mortar shopping experience.

Also, color fonts are here and promise to make quite a splash in the realm of web typography. I’ll give you the details and how, surprisingly enough, web developers can start using them now.

Lastly, we’ll cover why Krispy Kreme Donuts is an object lesson as to why it’s so important to stay true to your brand’s core appeal.

Recommended Reading

The topics we’ll cover in this episode:

  • The building of the Krispy Kreme brand
  • How Krispy Kreme strayed from the powerful brand they had established (Source)
  • Key takeaways from the brand’s decline
  • The long-term benefits of upholding a brand strategy over chasing short-term growth

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