Episode 34: The Importance of an Editorial Calendar

Amazon is the cheapest place to buy things online, right? Turns out, that might not be the case. A recent study revealed that, despite Amazon’s largely successful branding efforts, there are other places around the web that are beating the online retailer’s pricing.

Plus, Taco Bell recently did a bit of a rebrand of their tried and true, well-known, logo. We’ll touch on this and why so many of even the biggest brands are falling into one of the oldest traps in the branding world: trend-following.

Also, if you’re a blogger, you’ve probably heard of an “editorial calendar.” Today, we’ll dive into why, if you don’t have one already, an editorial calendar is an essential piece to building a strong online presence.

New and old Taco Bell logos. Image credit: FastCo

The topics we’ll cover in this episode:

  • Consider the type of content you want to provide
  • Develop your publishing schedule—consistency is key

Recommended Resources

Recommended Reading


Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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