Episode 24: Important Lessons from The Right Scoop Rebrand

In today’s episode, we’ll cover a number of relevant news items ranging from the astounding amount of data Facebook is storing on users, to whether or not the print book is dead.

Plus, we’ll go into a recent rebrand that was done for The Right Scoop and some of the lessons you can apply to your own branding ventures.

Here are the articles discussed in today’s episode:

Also, here’s the original site and brand design of The Right Scoop:

Image 2016-09-03 at 1.58.59 PM
The original logo and site design of TheRightScoop.com.

Here’s the updated logo type and mark:

The updated logo type and mark.

And lastly, the site design:


You can check out the new live site, here.


Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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