Episode 24: Important Lessons from The Right Scoop Rebrand

In today’s episode, we’ll cover a number of relevant news items ranging from the astounding amount of data Facebook is storing on users, to whether or not the print book is dead.

Plus, we’ll go into a recent rebrand that was done for The Right Scoop and some of the lessons you can apply to your own branding ventures.

Here are the articles discussed in today’s episode:

• Facebook Apparently Has More Information on You Than Your Friends Do
• WordPress Version 4.6 ‘Pepper’
• Study: Most People Still Prefer Print Books Over Ebooks

Also, here’s the original site and brand design of The Right Scoop:

Here’s the updated logo type and mark:

And lastly, the site design:

You can check out the new live site, here.