Episode 15: MailChimp vs. ConvertKit

Building an Email list is pivotal to any successful web strategy. Today, we’ll explore two popular services, MailChimp and ConvertKit*, to determine which will help you accomplish your goal of building an Email list, more effectively.

The topics we’ll cover in this episode:

  • The pros of MailChimp
    • Free
    • Easy to use
    • Beautiful templates and designs
    • Robust RSS-based campaign generator
  • The cons of MailChimp
    • Duplicate subscribers
    • Limited list managing tools
    • Limited list organizational abilities
  • The pros of ConvertKit
    • No duplicate subscribers
    • Tag-based subscriber organization
    • Powerful segmentation abilities
    • Sequences
    • Automation
    • Robust form and landing page creation
  • The cons of ConvertKit
    • Limited design options
    • Limited RSS campaign options
  • Deciding which works best for your goals

Recommended resource:

  • Check out this page to see an example of creating multiple opt-in forms via ConvertKit.

* This is an affiliate link.

By

Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

Leave a Reply

Your email address will not be published. Required fields are marked *

Learn Brand-Building Fundamentals

Building a brand comes down to a number of fundamental elements. In this free guide, we’ll break down for you the top five tips for seeing instant improvement in your brand’s reach and impact.