Episode 12: Elements of an Effective Book Cover Design

It seems like just about everyone has either written a book, is writing one, or plans to. However, in the world of self-publishing, there’s a lot of really ineffective not-so-high-quality book designs out there.

In this episode, I’ll go through some of the key facets of what make an effective, high-quality book cover design that rivals those produced by traditional publishers and bestsellers.

The topics we’ll cover in this episode:

  • What is a book cover design?
  • Why does book design matter?
  • The “self-published” test
  • The most important design elements: the title and subtitle
  • Knowing your market
  • Less is more
  • Get the mood right
  • The wow factor


Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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