In today’s digital age, it’s no surprise that just about everyone browses the web on the go. Plus, with phone carriers offering more and more data plans, it’s becoming increasingly likely that a portion of your site visitors may be using your site via mobile.
The question is: are you killing their data plan? One of the most common problems across modern sites is uploading necessarily large images and media—costing users precious data, bandwidth, and speed.
All of these things play an important role in creating a quality user experience for your user.
Fortunately, solving this problem is now easier than ever. In this episode, we’ll dive into a free tool called TinyPNG and how you can start optimizing your site images, today.
The topics we’ll cover in this episode:
- With the growth of the mobile web, data and bandwidth matter more than ever.
- One Web User’s Experience with Bulky Images
- The TinyPNG WordPress plugin
Interesting stats from Pew Research:
- 10% of Americans own a smartphone but do not have any other form of high-speed internet access at home beyond their phone’s data plan.
- Using a broader measure of the access options available to them, 15% of Americans own a smartphone but say that they have a limited number of ways to get online other than their cell phone.
- 68% of smartphone owners use their phone at least occasionally to follow along with breaking news events, with 33% saying that they do this “frequently.”
- 67% use their phone to share pictures, videos, or commentary about events happening in their community, with 35% doing so frequently.
- 56% use their phone at least occasionally to learn about community events or activities, with 18% doing this “frequently.”
Also, if you’re interested in using the TinyPNG WordPress plugin, here’s a quick video tutorial that shows you how to get up and running: