066: Are Companies Trying to Win or Steal Your Attention?

Ads and interruptions are everywhere. The question is: what’s the difference between “stealing” and “winning” attention for a product or a service?

Today, we’ll cover the difference between the two and how your approach can make or break how your brand is valued among your target market.

The main points we’ll cover:

  1. Modern day “marketing”
  2. The race for customer attention
  3. The difference between stealing and winning attention
  4. Why there’s power in building a small, personal brand

Links and Resources


Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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