063: Finding Features and Benefits That Matter to Your Customers

When it comes to features of benefits—there’s a time to showcase each for the products and services we create.

But here’s a question that often gets overlooked—even with big brands: do they matter to our customers?

The main points we’ll cover:

  1. Dairy Queen’s “Upside Down” Blizzards
  2. The difference between features and benefits
  3. The key to hitting customers wants and needs with your brand’s messaging

Links and Resources

By

Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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