“Usability” is a buzzword that gets tossed around a lot in today’s marketing and design realm. Why then do so many subscription-based websites purposefully make it difficult to buy (and cancel)?
The main points we’ll cover:
- Make it easy to buy
- A story from Jeff Goins
- Making it easy to unsubscribe or cancel
- Treehouse and “pausing” a membership
- Thinking long-term with your brand strategy