051: Effective Website Opt-ins

Building and growing an Email list is essential when it comes to creating any type of online business.

In today’s episode, we’ll cover the fundamentals of creating and adding an Email list-building opt-in on your website.

The main points we’ll cover:

  1. What is an opt-in?
  2. Why is having an opt-in (or multiple opt-ins) important?
  3. What type of opt-in should I create?

Links and Resources

  • WordPress Gutenberg
  • ConvertKit: Powerful and easy-to-use Email marketing and automation.
  • Exit Offer: A WordPress plugin crafted to help capture Email address of those preparing to leave your site.


Thomas is a Graphic Designer, Web Developer, and founder of Rightly & Co. For over a decade, he’s had the privilege of working with a wide variety of individuals and organizations on a wide variety of projects.

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