Developing a presence on social media can seem like a difficult task. With so many channels to reach your target audience, the landscape of social media can be a confusing place for the uninitiated. The right plan can help manage the task of creating and implementing your social media agenda.
It is important to construct a strategy that outlines what your plan is and how you are going to achieve your goals. Who is your target audience? What content do they want to see? What are the best platforms to reach them? These are all questions you need to ask yourself before you even create your first social media profile.
Once you have the foundation laid, you can begin to develop your content calendar and start reaching your desired audience. There is no better time to start fresh in social media than the new year. Use this infographic for social media success to ensure that your social engagement is on the right track in 2016.