Learn What Makes a Bestselling Book Cover Design

Publishing a book has never been easier. However, with the sea of new titles releasing every day, how can you ensure yours is trusted?


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What We Cover in the Guide

Title and Subtitle Creation Tips

Every strong book jacket begins with an effective title and subtitle. We’ll cover essential tips for creating the perfect title and subtitle—the foundation of a strong cover.

Top 10 Book Cover Design Mistakes

There are a number of mistakes that a ton of authors and publishers make when it comes to a cover. We’ll walk you through the top ten so you can avoid them!

The Core Elements of an Effective Cover

It helps to know which proactive steps we can take toward a strong book jacket. In this guide we’ll walk you through the essential elements of an effective book design to start you off on the right foot.

Written by Book Jacket Designer and Rightly & Co. Founder, Thomas McGee

Thomas got his start in the book publishing industry. During this time he’s had the privilege of designing hundreds of book jackets ranging from books of first-time, independent authors to traditional publishing houses selling millions of copies.

During this time, he’s had the unique opportunity to gain key insights in the visual elements of a book’s design and marketing that make (or break) a book’s ability to sell.

Thomas McGee
Book Jacket Designer, Founder of Rightly & Co.