Australian Researchers Say They’ve Found the ‘World’s Ugliest Color’

Not many people would think of “world’s ugliest color” as a thing of which to aspire, however, here we are. According to reports, Austrailian researchers think they’ve done just that in an attempt to dissuade individuals from smoking. Via Fstoppers:

Australian researchers believe it’s the “ugliest” color as judged by the reactions study participants had to it, which included such labels as “sewage-tinted” and “death.” The research was done for an important reason, however, as the Australian government will now use it on packaging to help deter consumers from buying tobacco products. It’s a great example of how things we take for granted as consumers can influence us and how we as photographers can use that influence to our advantage.

Related topics: Branding, DesignTags:


A professional design and development house for companies and independent professionals.

Leave a Reply

Your email address will not be published. Required fields are marked *

Learn Brand-Building Fundamentals

Building a brand comes down to a number of fundamental elements. In this free guide, we’ll break down for you the top five tips for seeing instant improvement in your brand’s reach and impact.